Digital Marketing Specialist

Niduslab

Niduslab

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Summary

• Vacancy: 2
• Location: Dhaka (Banani)
• Salary: Negotiable
• Experience: 2 to 5 years
• Published: 16 Jan 2025

Requirements

Education

• Bachelor/Honors

• Bachelor’s degree in Marketing, Communications, or a related field (preferred but not mandatory).

Experience

• 2 to 5 years
• The applicants should have experience in the following business area(s):
  Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup

Additional Requirements

• Proven experience in digital marketing, preferably in a startup or tech environment.
• Proficiency with marketing tools (e.g., Google Analytics, SEMrush, Hootsuite, Mailchimp).
• Strong SEO, PPC, email marketing, and social media marketing knowledge.
• Ability to design and execute campaigns with measurable ROI.
• Excellent analytical skills and ability to interpret campaign data.
• Strong communication and copywriting skills.
• Certifications in digital marketing platforms (e.g., Google Ads, HubSpot) are a plus.
• Proficiency in design and video editing is highly preferable.

Responsibilities & Context

About NidusLab:

NidusLab is an innovative tech startup specializing in web and software development. We aim to deliver exceptional tech solutions to various industries, including e-commerce, real estate, and corporate entities. We’re now looking for a passionate Digital Marketing Specialist to lay the foundation for our marketing efforts and spearhead effective campaigns that drive brand awareness and growth.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with NidusLab’s goals.
• Create and manage content for websites, blogs, email campaigns, and social media platforms.
• Optimize NidusLab’s online presence through SEO, PPC, and social media marketing strategies.
• Set up, monitor, and analyze digital ad campaigns (Hubspot, Google Ads, Facebook Ads, LinkedIn, etc.).Conduct market research to identify trends, customer personas, and opportunities.
• Track and report on marketing performance metrics, using insights to refine strategies.
• Collaborate with design, sales, and development teams to align marketing efforts.
• Build and maintain a marketing calendar to manage campaigns and content.
• Stay updated on industry trends, AI tools, and technologies to keep NidusLab ahead.

Skills & Expertise

Commiunication

Content Marketing

Copywriting

Email Marketing

Graphic Design and Digital Content Creation

Maintenance Data Analysis and Reporting

Marketing Campaigns

PPC Marketing

SEO

Social Media Marketing

Compensation & Other Benefits

Competitive salary and performance-based incentives.
Opportunities for career growth in a fast-paced startup environment.
Flexible work environment and collaborative team culture.
Opportunity to work on diverse projects that make an impact.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Banani)

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