Digital Marketing Specialist

Hawa Technology Ltd.

 

Hawa Technology Ltd.

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Summary

• Vacancy: 1
• Age: 28 to 45 years
• Location: Dhaka (Banasree)
• Maximum Salary: Negotiable
• Experience: 6 to 10 years
• Published: 16 Feb 2025

 

Requirements

Education

• Bachelor/Honors

Experience

• 6 to 10 years
• The applicants should have experience in the following business area(s):
  Advertising Agency, IT Enabled Service, Medical Equipment, Real Estate

Additional Requirements

• Age 28 to 45 years

• Certifications: Google Ads, Facebook Blueprint, HubSpot.
• E-commerce Marketing: Experience with platforms like Shopify, WooCommerce, and CRO techniques.
• Web Design & UX Basics: Knowledge of HTML/CSS, responsive design, and tools like Figma.
• Multichannel Marketing: Expertise in managing campaigns across social media, email, search, and display ads.
• Data Visualization: Proficiency in tools like Tableau, Power BI, or Google Data Studio.
• Marketing Automation: Familiarity with HubSpot, Marketo, or Pardot.
• International Market Experience: Understanding of global trends and cultural nuances.
• Crisis Management: Ability to handle PR crises or sudden platform changes.
• Budget Management: Experience in optimizing spend for maximum ROI.
• Continuous Learning: Commitment to staying updated with digital marketing trends.
• Multilingual Skills: Proficiency in additional languages (optional but beneficial).

Responsibilities & Context

Job Responsibilities

The Digital Marketing Specialist role at Hawa Technology Ltd. is a strategic position that requires a deep understanding of marketing strategy, CRM systems, and data tracking. The focus is on creating a unified marketing approach that integrates seamlessly into a CRM ecosystem, enabling logical tracking of customer interactions and collaboration with related teams. The ideal candidate will be a strategic thinker with strong technical skills, excellent communication abilities, and a collaborative mindset.

1. Marketing Strategy Planning

Context: As the Digital Marketing Specialist, your primary responsibility will be to develop and execute a cohesive marketing strategy that aligns with the company’s business objectives and integrates seamlessly into a CRM ecosystem. This involves understanding the customer journey, identifying key touchpoints, and creating strategies to optimize engagement and conversions.

Detailed Responsibilities:

• Conduct in-depth market research and competitor analysis to identify opportunities and challenges.
• Define the target audience and create detailed buyer personas to guide strategy development.
• Develop a comprehensive marketing strategy that includes SEO, SEM, social media, email marketing, and content marketing.
• Align the marketing strategy with the company’s CRM system to ensure seamless data flow and tracking.
• Set measurable KPIs (e.g., lead generation, conversion rates, customer retention) and ensure the strategy is designed to achieve them.

2. CRM Ecosystem Integration

Context: You will be responsible for integrating all marketing activities into a centralized CRM ecosystem to ensure data consistency, streamline workflows, and enable logical tracking of customer interactions.

Detailed Responsibilities:

• Map out the customer journey and identify key touchpoints where data can be captured and tracked.
• Integrate all digital marketing platforms (e.g., Google Ads, Facebook Ads, email marketing tools) with the CRM system.
• Ensure that lead generation, nurturing, and conversion processes are automated and tracked within the CRM.
• Collaborate with the IT and sales teams to customize the CRM to meet marketing needs (e.g., creating custom fields, workflows, and reports).
• Train the marketing team on how to use the CRM effectively for campaign management and reporting.

3. Logical Tracking System Implementation

Context: A logical tracking system is essential for measuring the effectiveness of marketing campaigns and optimizing strategies. You will design and implement a tracking system that provides actionable insights.

Detailed Responsibilities:

• Set up tracking mechanisms (e.g., UTM parameters, conversion tracking, and event tracking) for all digital campaigns.
• Use tools like Google Analytics, Google Tag Manager, and CRM analytics to monitor and analyze campaign performance.
• Create dashboards and reports that provide a clear view of key metrics (e.g., ROI, customer acquisition cost, lifetime value).
• Ensure data accuracy and consistency across all platforms by regularly auditing the tracking system.
• Use insights from the tracking system to refine marketing strategies and improve campaign performance.

4. Collaboration with Related Teams

Context: Successful marketing strategies require close collaboration with other teams, including sales, IT, content, and design. You will act as a bridge between these teams to ensure alignment and efficiency.

Detailed Responsibilities:

• Work with the sales team to align marketing strategies with sales goals and ensure a smooth lead handover process.
• Collaborate with the IT team to implement and maintain the CRM ecosystem and tracking system.
• Partner with the content and design teams to create marketing materials that align with the overall strategy and brand voice.
• Conduct regular meetings with related teams to share insights, discuss challenges, and brainstorm solutions.
• Foster a culture of collaboration and knowledge-sharing across departments.

5. Continuous Improvement and Innovation

Context: The digital marketing landscape is constantly evolving, and staying ahead requires continuous learning and innovation.

Detailed Responsibilities:

• Stay updated on the latest trends, tools, and best practices in digital marketing and CRM integration.
• Experiment with new strategies, tools, and technologies to improve campaign performance.
• Gather feedback from stakeholders and use it to refine the marketing strategy and CRM ecosystem.
• Conduct regular reviews of the marketing strategy and tracking system to identify areas for improvement.

Skills & Expertise

Client communication skill

Creative content writing

Customer Relationship Management (CRM)

data analysis tools and methodologies

Excellent leadership and interpersonal skills

SEM

SEO

Strategic Planning

Compensation & Other Benefits

• Salary Review: Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Banasree)

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