PeopleScape
Requirements
Education
Bachelor of Business Administration (BBA) in Marketing, Business Administration
Master of Business Administration (MBA) in Marketing, Business Administration
Google Ads
Google Analytics
Meta Blueprint
HubSpot
SEMrush
LinkedIn Marketing
Marketing Automation Platforms
ChatGPT
Gemini
Claude
Professional certifications in any of the following will be highly preferred:
• Experience managing international clients and global marketing campaigns.
• Strong background in B2B lead generation and SaaS marketing.
• Experience with AI-powered tools such as:
• Experience developing departmental budgets and performance KPIs.
• Knowledge of Growth Marketing and Customer Lifecycle Marketing.
Experience
5 to 8 years
The applicants should have experience in the following business area(s): E-commerce, Software Company
Additional Requirements
Age 28 to 40 years
• Strong expertise in:
o Meta Ads
o Google Ads
o LinkedIn Ads
o YouTube Advertising
• Deep understanding of:
o Lead Generation
o Sales Funnels
o Audience Segmentation
o Retargeting
o Conversion Rate Optimization (CRO)
• Hands-on experience with:
o Google Analytics 4 (GA4)
o Google Tag Manager (GTM)
o Search Console
o Looker Studio
o Conversion Tracking Systems
• Strong knowledge of:
o SEO
o SEM
o Email Marketing
o Content Marketing
o Marketing Automation
• Experience using CRM and Lead Management Systems.
• Excellent leadership, communication, and stakeholder management skills.
• Strong project management and organizational abilities.
• Ability to manage multiple projects simultaneously.
• Excellent written and verbal English communication skills.
• Self-motivated, accountable, and results-oriented.
Responsibilities & Context
Strategic Leadership
• Develop and execute comprehensive digital marketing strategies aligned with company objectives.
• Lead, mentor, and manage the Digital Marketing Team to achieve departmental KPIs and business goals.
• Create annual marketing plans, growth strategies, budgets, and performance benchmarks.
• Identify new growth opportunities, market trends, and competitive advantages.
Performance Marketing & Lead Generation
Plan, execute, and optimize campaigns across:
o Meta (Facebook & Instagram)
o Google Ads
o LinkedIn Ads
o YouTube Ads
o Other relevant advertising platforms
• Drive qualified lead generation, customer acquisition, and conversion growth
Monitor and optimize campaign performance to maximize ROI and ROAS.
Implement audience targeting, retargeting, and conversion optimization strategies.
Analytics & Reporting
• Manage marketing analytics and reporting systems.
• Analyze campaign data, customer behavior, and market trends. • Build dashboards and reports using GA4, Looker Studio, and other tools.
• Present marketing performance reports and strategic recommendations to management.
Cross-Functional Collaboration
• Work closely with Sales, Content, Design, Development, and Management teams.
• Ensure brand consistency across all digital channels.
• Oversee quality control of marketing communications and campaigns.
Innovation & Process Improvement
• Evaluate and implement AI-powered marketing tools and automation platforms.
• Improve marketing workflows, campaign efficiency, and customer journey performance.
• Stay updated with industry best practices and emerging technologies.
Skills & Expertise
Conversion Rate Optimization (CRO)
Digital Marketing
Google Ads
Google analytics
lead generation
Linkedin marketing
Marketing analytics
Other Relevant Skills
Campaign Management
Content Management
Digital Marketing (Social Media Marketing)
Compensation & Other Benefits
Weekly 2 holidays
Lunch Facilities: Full Subsidize
Salary Review: Yearly
Festival Bonus: 2
Workplace
Work at office
Employment Status
Full Time
Job Location
Dhaka
To apply for this job email your details to apply@chakricircular.com