The Daily Star

Summary

Vacancy: —
Location: Dhaka
Experience: At least 2 years
Published: 20 Jan 2025

Requirements

Experience

At least 2 years

Responsibilities & Context

Key Responsibilities:

News Distribution:

Manage the daily distribution of 50+ news photo cards and 20+ videos across all social media channels.
Ensure timely posting of breaking news, feature stories, and videos to engage and inform our audience.
Develop and execute strategies to maximize reach and engagement on platforms like Facebook, YouTube, Twitter, LinkedIn, and Instagram.
Experiment with new content formats and ideas to enhance audience engagement.

SEO & Tagging:

Optimize headlines, descriptions, tags, and thumbnails for videos and posts to improve discoverability.
Research and implement the latest SEO strategies tailored to social media platforms.
Analyze trends and audience behavior to suggest improvements in tagging and distribution practices.
Strong understanding of social media platforms, particularly YouTube, Facebook, TikTok, LinkedIn, Instagram & Twitter.

Digital Marketing, Data Analytics & Reporting:

Analyze and interpret data from various digital channels using Google Analytics, Microsoft clarity providing insights into website traffic, user behavior, conversion rates, and other key performance indicators (KPIs).
Develop data visualizations and dashboards to communicate findings clearly to both technical and non-technical stakeholders.
Create visually appealing, data-driven PowerPoint presentations to present insights, reports, and recommendations.Collaborate with the marketing team to monitor, evaluate, and optimize digital marketing campaigns (e.g., SEO, PPC, social media) through data analysis.
Develop and maintain regular reports and ad-hoc analyses to support business decision-making.
Utilize basic design skills to improve the visual presentation of reports and data visualizations, ensuring that data is not only informative but also easy to understand.
Stay updated with the latest trends in digital marketing and data analytics tools and techniques.

Required Skills and Qualifications:

Expertise in SEO strategies for social media and YouTube.
Proficiency in using tools like Google Analytics, Facebook Insights, YouTube Studio, and third-party social media management tools.
Strong understanding of tagging, metadata, and platform-specific optimization techniques.
Proficient in Google Analytics for tracking, analyzing, and reporting on web traffic and performance.
Skilled in PowerPoint for creating professional presentations, including data charts, graphs, and detailed reports.
Basic design skills to create visually engaging reports and marketing assets using tools such as Canva or Adobe Creative Suite.
Proficient in keyword research
Excellent communication skills, with the ability to present complex data and insights to non-technical stakeholders.
Strong attention to detail and problem-solving skills.
Ability to work independently and as part of a team in a fast-paced environment.

How to Apply:

Interested candidates are invited to submit their resume, a cover letter, and any relevant work samples to [[email protected]]. Please include “Digital Media Analyst” in the subject line of your email.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Job Highlights

Join us at The Daily Star and help shape the future of journalism through innovative social media strategies!

Source link

To apply for this job email your details to admin@chakricircular.com