Digital Media Manager

Kallol Group of Companies

Summary

• Vacancy: —
• Age: at most 35 years
• Location: Dhaka
• Salary: Negotiable
• Experience: At least 5 years
• Published: 16 Jun 2025

Requirements

Education

• Bachelor/Honors in any discipline

• Bachelor’s degree in Business Administration, Marketing, or a relevant field from a reputed university.

Experience

• At least 5 years

Additional Requirements

• Age at most 35 years

• Minimum 5+ years of experience in digital media, media buying, and campaign management—preferably in FMCG, fashion, or lifestyle industries.
• Proficient in tools such as Google Analytics, Meta Business Suite, and other performance marketing platforms.
• Strong understanding of digital KPIs, including CTR, CPM, vCPM, engagement rates, conversion metrics, and eCommerce funnel analytics.
• Excellent communication and interpersonal skills in both Bengali and English.
• Proactive, detail-oriented, and well-organized with strong multitasking capabilities.
• Creative thinker with an analytical approach to decision-making.
• Prior experience managing agencies, influencers, and large-scale campaign execution.
• Familiarity with design and content creation tools is an added advantage.

Responsibilities & Context

About the Company

Kallol Group of Companies is one of Bangladesh’s leading conglomerates, renowned for its strong presence in both the Fast-Moving Consumer Goods (FMCG) sector and the watch industry. Since its inception in 1972, the Group has introduced and distributed globally recognized FMCG brands to Bangladeshi households, earning a reputation for quality, trust, and consistency. Additionally, through its watch division and national retail chain “Time Zone,” Kallol has become a key player in bringing premium international timepiece brands to the local market.

Key Responsibilities

Integrated Digital Media Management

• Develop and execute cohesive digital marketing strategies for both FMCG and Watch divisions.
• Align digital campaigns with brand positioning and overall business goals.
• Oversee platform activities across Facebook, Instagram, Google, YouTube, and LinkedIn.

Media Buying & Budget Management

• Plan, launch, monitor, and optimize paid digital media campaigns to ensure ROI.
• Manage and track digital advertising budgets and performance metrics.
• Work with agencies to negotiate value-driven media deals.

Content Strategy & Management

• Collaborate with creative teams and agencies to lead content ideation and development.
• Ensure brand-consistent messaging and visual storytelling across all digital touchpoints.
• Manage content calendars and campaign rollouts in sync with seasonal promotions.

eCommerce Ecosystem Management

• Drive online sales through partnerships with e-commerce platforms and digital payment providers.
• Enhance user experience and optimize the customer journey on digital sales channels.
• Oversee e-commerce support and coordinate timely fulfillment of online orders.

Data, Analytics & Reporting

• Track key digital metrics using GA4, Firebase, Pixel, and other tools.
• Derive consumer insights and improve strategy based on digital behavior.
• Prepare performance dashboards and reports for leadership review.

People Management

• Lead internal digital marketing team and collaborate with external partners and agencies.
• Set clear goals, monitor performance, and support team development.
• Foster a culture of creativity, ownership, and continuous improvement.

Stakeholder Collaboration

• Work cross-functionally with IT, Accounts, Branding, and Operations.
• Liaise with media houses, digital platforms, and influencer networks.
• Ensure timely and effective communication of digital strategies and initiatives.

Compliance & Industry Awareness

• Stay updated on legal, ethical, and platform-specific advertising standards.
• Ensure full compliance with digital media laws and data privacy regulations.
• Monitor industry shifts and competitive movements to adapt strategies proactively.

Innovation & Experimentation

• Explore and implement emerging technologies and digital platforms.
• Foster innovation through experimentation and A/B testing.
• Pilot and evaluate new content formats to enhance engagement.

Digital Transformation Leadership

• Champion digital transformation within marketing and operational teams.
• Integrate digital tools and systems for improved efficiency and outreach.
• Ensure the team is trained and up-to-date with the latest digital trends.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Source link