Email Marketing Specialist

Shining Rangpur

 

Shining Rangpur

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Summary

• Vacancy: —
• Age: 25 to 35 years
• Location: Rangpur
• Salary: Negotiable
• Experience: 1 to 3 years
• Published: 21 Aug 2024

 

Requirements

Education

• Bachelor/Honors

Experience

• 1 to 3 years
• The applicants should have experience in the following business area(s):
  IT Enabled Service, Artificial Intelligence (AI) Startup

Additional Requirements

• Age 25 to 35 years

Responsibilities & Context

**Job Context: Email Marketing Specialist**

As an Email Marketing Specialist, you will be at the forefront of our digital marketing efforts, driving engagement and conversion through effective email campaigns. You will work within the marketing team to develop and implement strategies that enhance customer retention, increase brand loyalty, and achieve key business objectives.

**Key Responsibilities:**

1. **Campaign Strategy and Development:**

– Design, implement, and manage email marketing campaigns across various segments and customer journeys.

– Develop and execute strategies for promotional, transactional, and lifecycle email campaigns to drive traffic, engagement, and sales.

2. **Content Creation and Management:**

– Create compelling and persuasive email content that aligns with brand messaging and resonates with target audiences.

– Collaborate with designers to ensure email layouts are visually appealing and optimized for various devices.

3. **Audience Segmentation and Personalization:**

– Utilize data and analytics to segment email lists effectively, ensuring that content is relevant and personalized for different audience groups.

– Implement A/B testing to optimize email performance and improve open and click-through rates.

4. **Analytics and Reporting:**

– Monitor and analyze email campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI.

– Prepare and present reports to stakeholders, providing insights and recommendations for future campaigns.

5. **Compliance and Best Practices:**

– Ensure all email communications comply with relevant regulations and best practices, such as CAN-SPAM, GDPR, and CASL.

– Stay updated with industry trends and emerging technologies to incorporate best practices into email marketing strategies.

6. **Cross-Functional Collaboration:**

– Work closely with other marketing team members, including social media managers, content creators, and graphic designers, to ensure cohesive messaging across all channels.

– Collaborate with sales and customer service teams to align email marketing efforts with broader business goals and customer needs.

**Skills and Qualifications:**

– Proven experience in email marketing, including campaign management and content creation.

– Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).

– Strong analytical skills with the ability to interpret data and generate actionable insights.

– Excellent written and verbal communication skills, with a keen eye for detail.

– Knowledge of email marketing best practices, including deliverability, segmentation, and compliance.

– Ability to manage multiple projects and deadlines in a fast-paced environment.

**Work Environment:**

– You will be part of a dynamic marketing team in a collaborative and creative work environment.

– The role may involve occasional interactions with clients or stakeholders, requiring professional communication and presentation skills.

As an Email Marketing Specialist, you will play a crucial role in driving our digital marketing success, leveraging data-driven insights to craft compelling email campaigns that connect with our audience and achieve our strategic goals.

Workplace

Work at office

Employment Status

Full Time

Job Location

Rangpur

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