Pathfinder Marketing
Requirements
Education
- Formal education is not mandatory.
- Relevant training or certifications in email marketing, CRM platforms, or eCommerce marketing are preferred.
- Certifications from email marketing platforms are a strong advantage.
Experience
- 2 to 5 years
- The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company
Additional Requirements
- Additional exposure to lifecycle marketing, customer journey mapping, and retention marketing principles is highly beneficial.
- Familiarity with email compliance standards (e.g., GDPR, CAN-SPAM) and deliverability best practices is a plus.
Important
- All work is delivered under our agency brand.
- You must be comfortable working behind the scenes with clear documentation and handovers.
- Reliability, consistency, and attention to detail are critical.
- You will be expected to follow defined processes while also proactively identifying performance improvements.
Experience
- At least 2 years of experience managing email marketing campaigns for eCommerce brands, agencies, or white-label partnerships.
- Demonstrated experience building advanced automated flows and managing ongoing campaigns.
- Experience working directly with Shopify stores and eCommerce integrations.
- Experience working with an agency is highly regarded.
- Proven experience in executing lifecycle email strategies, including welcome series, abandoned cart, browse abandonment, post-purchase, winback, and re-engagement flows.
- Experience monitoring and improving key email marketing metrics such as open rates, click-through rates (CTR), conversion rates, and revenue per recipient.
- Experience with email deliverability, list hygiene, segmentation strategies, and suppression management is highly preferred.
Essential Skills
- Advanced email marketing flow building and logic.
- Strong understanding of eCommerce lifecycle marketing.
- Ability to manage weekly campaign calendars end-to-end.
- Data-driven optimisation mindset.
- Clear communication and reliable turnaround times.
- Strong understanding of segmentation, personalization, and dynamic content within email campaigns.
- Ability to analyze campaign performance and extract actionable insights to improve results.
Highly Valued Skills
- Experience working with Meta and Google data or integrations.
- Strong copy sensitivity and understanding of conversion-focused email structure.
- Experience running A/B tests for campaign improvement.
- Experience working with multiple brands simultaneously.
- Familiarity with SMS marketing and multi-channel lifecycle strategies.
- Basic design skills or experience collaborating with designers using tools such as Figma, Canva, or Adobe for email creatives.
- Understanding of customer retention strategies and LTV (lifetime value) optimisation through email marketing.
Responsibilities & Context
To be considered for this role, please read every instruction on this page before submitting. This application contains specific instructions embedded throughout – submissions that don’t follow them will be automatically rejected.
– Attention to detail matters.
– Submit the application form in full.
The Role
- You will be responsible for managing Klaviyo accounts, working closely with our internal delivery team to execute, optimise, and scale email marketing for eCommerce clients.
- Your responsibilities include building and maintaining advanced automated flows, managing weekly campaign sends, segmenting lists for targeted messaging, and continuously improving performance through testing and optimization.
- You will also be responsible for monitoring key email performance metrics, identifying trends, and proactively recommending improvements to increase engagement, deliverability, and revenue contribution from email marketing.
- This role is execution-focused. Strategy will be provided, but you are expected to bring strong technical and performance expertise to the table.
- You will play a key role in ensuring that all email marketing efforts align with brand voice, campaign objectives, and overall customer lifecycle strategy.
To apply for this job email your details to imranaesthetic68@gmail.com