Executive – Copywriting and Content Management

Concord Group

Concord Group

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Summary

• Vacancy: 1
• Location: Dhaka
• Salary: Negotiable
• Experience: 2 to 5 years
• Published: 14 May 2025

Requirements

Education

• Bachelor/Honors, Masters

Experience

• 2 to 5 years
• The applicants should have experience in the following business area(s):
  Advertising Agency, Newspaper/Magazine, Online Newspaper/ News Portal, Web Media/Blog, Amusement Park

Responsibilities & Context

• Develop creative and engaging copy for a variety of marketing materials, including website content, blog posts, social media captions, email newsletters, advertisements, and product descriptions.
• Collaborate with marketing, design, and product teams to understand project objectives, target audience preferences, and brand guidelines, ensuring alignment with the brand’s voice and tone.
• Craft compelling headlines, taglines, and calls-to-action that resonate with target audiences and drive engagement across digital channels.
• Optimize content for search engines (SEO) to improve visibility, increase organic traffic, and enhance the brand’s online presence.
• Manage content calendars and editorial schedules, ensuring timely delivery of content and coordination with marketing campaigns and product launches.
• Conduct keyword research and competitive analysis to inform content strategy and identify opportunities for content optimization and differentiation.
• Monitor content performance metrics, including website traffic, engagement metrics, conversion rates, and social media metrics, and use insights to refine content strategies and improve performance.
• Stay updated on industry trends, best practices, and emerging technologies in copywriting, content marketing, and SEO, and apply insights to drive innovation and continuous improvement.
• Collaborate with external content creators, agencies, and freelancers to supplement internal content creation efforts and expand creative capacity as needed.
• Uphold brand consistency and integrity across all content touchpoints, ensuring that all copy and content assets reflect the brand’s values, messaging, and visual identity.
• Develop SEO keyword-based articles for Fantasy Kingdom Complex, Foy’s Lake Complex & Overall Group websites to improve search engine rankings.
• Strategize website content for a more clear and concise message to the audience.
• Write articles for native (local) advertising in newspapers for brand promotion.
• Communicate with agencies for potential collaboration with the brand.

Skills & Expertise

Content Design

Content Editing

Content writing

Copy writing/ Script Writing

Creative content writing

Customer Service

Good at communication

social media content

Compensation & Other Benefits

• T/A, Mobile bill, Medical allowance, Weekly 2 holidays, Insurance, Gratuity
• Salary Review: Yearly
• Festival Bonus: 2

• Sick leave, Casual leave, Earn Leave and Others benefits as per company policy.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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