Executive – Digital Marketing And Creatives

Key Responsibilities

Digital Marketing

• Plan, execute, and monitor digital marketing campaigns across social media, search engines, email, and display advertising.
• Manage company social media accounts and create engaging content to increase brand awareness and customer engagement.
• Optimize website content and product listings for SEO to improve organic traffic and search rankings.
• Coordinate paid advertising campaigns on platforms such as Facebook, Instagram, Google Ads, TikTok, and LinkedIn.
• Analyze campaign performance using tools such as Google Analytics and prepare regular performance reports.
• Monitor digital marketing trends, competitor activities, and industry developments.

Creative Content Development

• Develop creative concepts for promotional campaigns, advertisements, banners, and social media content.
• Coordinate with graphic designers, photographers, and videographers to produce high-quality marketing materials.
• Create and review marketing copy for websites, social media, email campaigns, and advertisements.
• Ensure all creative materials are aligned with brand guidelines and marketing objectives.

Sales & Business Development

• Support sales growth through digital lead generation and customer acquisition initiatives.
• Identify potential customers and business opportunities through online channels.
• Collaborate with the sales team to convert leads into customers.
• Assist in developing promotional strategies to increase online sales and customer retention.
• Maintain relationships with customers and respond to inquiries through digital platforms.

E-Commerce Management

• Manage product uploads, descriptions, pricing updates, and promotional offers on the e-commerce platform.
• Monitor website performance, customer experience, and conversion rates.
• Coordinate with inventory, operations, and customer service teams to ensure smooth order fulfillment.
• Assist in planning and executing online sales campaigns, seasonal promotions, and special events.

Reporting & Analysis

• Prepare weekly and monthly marketing and sales performance reports.
• Track key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition cost, ROI, and sales revenue.
• Provide recommendations for improving marketing effectiveness and sales performance.