Head of Brand & Marketing

Springdale International School

Springdale International School

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Summary

• Vacancy: 1
• Age: 30 to 40 years
• Location: Dhaka
• Salary: Tk. 50000 – 65000 (Monthly)
• Experience: At least 7 years
• Published: 30 Jan 2025

Requirements

Education

• Bachelor of Business Administration (BBA), Master of Business Administration (MBA)

Experience

• At least 7 years
• The applicants should have experience in the following business area(s):
  Real Estate, School

Additional Requirements

• Age 30 to 40 years

• 7+ years of experience in Branding, Marketing, or Communications (preferably in Education or EdTech).
• Proven expertise in social media management, content strategy, and digital marketing.
• Strong storytelling skills with the ability to develop compelling narratives.
• Experience in media buying, campaign analytics, and audience targeting.
• Ability to coordinate across departments, working closely with academic heads, faculty, and the admissions team.
• Passion for education and an understanding of how to market academic institutions effectively.

Responsibilities & Context

Springdale International School is looking for a dynamic and strategic Head of Brand & Marketing to lead our branding, communications, and digital marketing efforts. The role requires a creative visionary who can elevate our school’s brand, engage our target audience, and drive admissions growth. You will oversee marketing campaigns, media strategy, social media presence, events, and partnerships to establish Springdale as a premier educational institution.

Key Responsibilities:

Branding & Positioning:

• Develop and execute a comprehensive branding strategy aligned with the school’s mission and values.
• Ensure all communication materials (brochures, social media, website, and admission office designs) reflect Springdale’s identity and excellence.
• Lead visual storytelling through illustrations, campus designs, and multimedia content to enhance brand recall.
• Supervise the ‘Journey of Growth’ and ‘Future Begins Here’ initiatives in the Admission Office.

Digital & Social Media Marketing:

• Oversee and manage Facebook, Instagram, and other digital platforms, ensuring regular, engaging, and high-quality content.
• Develop and implement a media buying strategy to increase reach in Dhaka, Gulshan, and relevant target demographics.
• Plan and execute video campaigns, including teacher testimonials, student achievements, and event highlights.
• Monitor analytics and audience engagement to optimize digital campaigns.

Content Creation & Public Relations:

• Develop creative and varied content for school events, student achievements, partnerships, and academic programs.
• Maintain a strong PR presence, fostering relationships with media outlets, education influencers, and strategic partners.
• Craft press releases, success stories, and impactful messaging for internal and external communications.
• Promote after-school programs, bilingual education initiatives (Alliance Française partnership), and unique learning experiences.

Event Marketing & Community Engagement:

• Lead event promotions, including open days, summer school programs, academic showcases, and student council events.
• Collaborate with faculty to organize professional development sessions, student competitions, and cultural celebrations.
• Develop marketing collateral and campaigns for Early Years Adventure, Investiture Ceremonies, and other key events.

Admissions & Growth Strategy:

• Support the Admissions team in crafting compelling campaigns to attract new enrollments.
• Leverage parent testimonials, student success stories, and faculty insights to drive admissions growth.
• Ensure brand messaging aligns with Springdale’s offerings: STEAM learning, IB & Cambridge programs, and holistic education.

Compensation & Other Benefits

Work in a fast-growing international school with a creative and ambitious team.
Lead exciting branding and design projects that shape the school’s identity.
Be the voice behind impactful marketing campaigns and PR initiatives.
Drive real growth and engagement in the education sector.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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