Head of Digital Marketing

JOB CONTEXT

CloudlyIO, Inc. is a US-based AI solutions company with operations in Bangladesh, building production-grade AI systems for telecommunications, healthcare, and industrial sectors. Our flagship products, CloudlyNet, CloudlyCare, CloudlyPulse, and CloudlyMELT, are deployed with global partners including AWS, Google, and NVIDIA. We are hiring a Head of Digital Marketing to own and drive the full digital presence of CloudlyIO, from brand building and social media to lead generation and campaign execution across our AI/ML portfolio. This is a senior leadership role requiring both strategic vision and hands-on execution capability.

JOB RESPONSIBILITIES

Strategy and Market Ownership

• Develop and execute a comprehensive digital marketing strategy aligned with CloudlyIO`s AI/ML product roadmap and revenue targets
• Conduct ongoing competitive analysis and market research across AI/ML, telecom, healthcare AI, and industrial automation sectors
• Define and own market positioning for all four AI products: CloudlyNet, CloudlyCare, CloudlyPulse, and CloudlyMELT
• Lead go-to-market strategy for new AI/ML product launches and feature rollouts
• Establish KPIs, measurement frameworks, and ROI tracking for all marketing activities

Social Media Marketing and Brand Building

• Take complete ownership of all social media channels including LinkedIn, Twitter/X, YouTube, GitHub, and technical forums
• Develop and execute content strategies that establish CloudlyIO as a thought leader in practical enterprise AI
• Plan and manage daily content calendars; create original posts and oversee community engagement
• Grow follower base and engagement metrics across all platforms
• Produce video content, demos, and visual assets for social distribution

Lead Generation and Demand Creation

• Own and consistently exceed lead generation targets across all AI/ML solution verticals
• Execute multi-channel campaigns targeting telecom operators, healthcare organizations, and industrial enterprises
• Implement Account-Based Marketing (ABM) strategies for key enterprise accounts
• Develop partner co-marketing programs with AWS, Google, NVIDIA, and other strategic alliances
• Manage webinar programs, virtual events, and digital conferences to generate qualified pipeline

Content Marketing and Thought Leadership

• Create compelling content including case studies, white papers, blog posts, and technical documentation that translates complex AI/ML concepts for both technical and business audiences
• Build industry-specific content for communication, healthcare, and industrial sectors
• Coordinate with product and engineering teams to ensure content is technically accurate and authentic

Digital Channel and Performance Management

• Oversee multi-channel campaigns covering SEO/SEM, paid social, display advertising, email marketing, and marketing automation
• Drive website optimization and conversion rate improvement for ai.cloudly.io
• Implement data-driven testing and optimization strategies; conduct A/B and multivariate experiments
• Manage digital marketing budget and ensure efficient spend allocation across channels
• Track and report on pipeline contribution, marketing-sourced revenue, and campaign performance

Team and Vendor Management

• Build, mentor, and manage the digital marketing team as the company scales
• Manage external agency relationships and vendor partnerships
• Foster a performance-driven culture of accountability and continuous improvement