Head of Marketing

ALPHA CERAMIC GROUP

ALPHA CERAMIC GROUP

 

ALPHA CERAMIC GROUP

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Summary

  • Vacancy: 01
  • Age: 40 to 50 years
  • Location: Dhaka (Banani)
  • Salary: Negotiable
  • Experience: 5 to 8 years
  • Published: 14 Jul 2024

 

Requirements

Education

  • Master of Business Administration (MBA) in Marketing

Experience

  • 5 to 8 years
  • The applicants should have experience in the following business area(s):
    Tiles/Ceramic

Additional Requirements

  • Age 40 to 50 years

Responsibilities & Context

  • Develop and execute marketing strategies to achieve business goals.
  • Oversee the creation of marketing plans, including promotional calendars and programs, new product introductions, and other marketing projects.
  • Maintain and enhance the brand’s image and position in the market.
  • Ensure consistent brand messaging across all marketing channels and materials.
  • Conduct market research to identify opportunities and challenges.
  • Analyze market trends, customer behavior, and competitor activities to inform strategic decisions.
  • Develop and manage the marketing budget.
  • Allocate resources effectively to maximize ROI on marketing investments.
  • Lead and manage the marketing team, including hiring, training, and performance evaluations.
  • Foster a collaborative and innovative work environment.
  • Oversee the planning, execution, and optimization of marketing campaigns.
  • Utilize various channels such as digital, social media, email, print, and events to reach target audiences.
  • Develop a content strategy that supports marketing objectives.
  • Oversee the creation of high-quality content, including blogs, videos, infographics, and other materials.
  • Implement digital marketing strategies, including SEO, SEM, PPC, and social media marketing.
  • Monitor and analyze the performance of digital marketing campaigns.
  • Collaborate with the sales team to align marketing efforts with sales objectives.
  • Develop sales tools and materials to support the sales process.
  • Implement and manage CRM systems to enhance customer engagement and retention.
  • Analyze customer data to improve marketing strategies and customer experiences.
  • Develop and manage public relations strategies to enhance the company’s public image.
  • Oversee communication efforts, including press releases, media relations, and crisis management.
  • Track and report on the effectiveness of marketing activities.
  • Use metrics and KPIs to measure the success of marketing strategies and adjust as needed.
  • Stay up-to-date with the latest marketing trends, technologies, and best practices.
  • Implement innovative marketing tactics to stay ahead of the competition.
  • Manage relationships with external partners, agencies, and vendors.
  • Negotiate contracts and ensure the delivery of high-quality services.
  • Ensure all marketing activities comply with relevant laws and regulations.
  • Maintain ethical standards in all marketing practices.

Skills & Expertise

Campaign Management

Excellent leadership and interpersonal skills

Market Research and analysis

Marketing Strategies

Product Brand Management

Product Marketing

Strong leadership and team management skill

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Dhaka (Banani)

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