Head of Promotion

SAIC GROUP

 

SAIC GROUP

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Summary

• Vacancy: 1
• Age: 35 to 45 years
• Location: Dhaka (Mirpur 14)
• Salary: Negotiable
• Experience: 10 to 15 years
• Published: 13 Jul 2024

 

Requirements

Education

• Bachelor/Honors

• Bachelor of Business Administration (BBA), Master of Business Administration (MBA)

Experience

• 10 to 15 years
• The applicants should have experience in the following business area(s):
  University, Advertising Agency, Multinational Companies, Market Research Firms

Additional Requirements

• Age 35 to 45 years

• Proven experience (typically 10+ years) in marketing, advertising, or promotions, preferably within the education sector or a related field.
• Previous experience in a leadership or management role, overseeing promotional campaigns and teams.

Responsibilities & Context

SAIC Group is seeking a dynamic Head of Promotion to drive strategic promotional campaigns aimed at enhancing the visibility, reputation, and enrollment of our educational institutions and programs throughout Bangladesh. With a dedicated team of nearly one thousand administrative and academic staff, and a student body of approximately 15,000, the Head of Promotion plays a pivotal role in driving business development strategies aligned with SAIC Group’s objectives.

• Develop and execute comprehensive promotion strategies for all organizations managed by saic group to increase student enrollment and meet admission targets.
• Conduct market research and analysis to identify target demographics, educational trends, and competitor strategies.
• Collaborate with the promotional team to align promotion efforts with overall marketing and admissions objectives.
• Lead the planning, development, and execution of promotional campaigns across various channels, including digital marketing, social media, print media, events, and partnerships.
• Create compelling messaging and promotional materials that highlight the institute’s strengths, academic programs, facilities, and student achievements.
• Monitor campaign performance metrics, analyse results, and adjust strategies as needed to optimize engagement and conversion rates.
• Develop and nurture relationships with prospective students, parents, guidance counsellors, educational consultants, and other stakeholders.
• Organize and participate in campus tours, and information sessions to showcase the institute’s offerings and address inquiries.
• Ensure consistent branding and messaging across all promotional materials and communication channels.
• Uphold the institute’s reputation and values through ethical and responsible promotion practices.
• Monitor online reputation and respond promptly to inquiries, feedback, and reviews on social media and review platforms.
• Manage a team of promotion specialists, admissions counsellors, and support staff, providing direction, support, and professional development opportunities.
• Organize visits to all campuses of SAIC Group, facilitate workshops, gather reports, and supervise the progress of both online and offline promotional activities for all SAIC Group-managed organizations.
• Foster a collaborative and results-driven work environment that promotes creativity, innovation, and continuous improvement.
• Cultivate partnerships with schools, community organizations, industry leaders, and other external stakeholders to expand outreach and admission opportunities.

Skills & Expertise

Budget Management

Creativity and Innovation

SEO Expert

Strategy Planning

Understanding of Digital Platform Social Media Handles

Compensation & Other Benefits

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2

As per company policy.

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Dhaka (Mirpur 14)

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