Head of Social Media

A reputed Digital Media Platform

 

A reputed Digital Media Platform

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Summary

• Vacancy: 01
• Location: Dhaka
• Salary: Negotiable
• Experience: 10 to 12 years
• Published: 29 Sep 2024

 

Requirements

Education

• Bachelor of Business Administration (BBA)

• Certified training in communication and Digital Media

Experience

• 10 to 12 years

Additional Requirements

Skills Required:

Leadership & Team Management:

• Ability to lead and motivate a diverse team of content creators, analysts, and engagement specialists.

Content Creation & Strategy:

• Strong understanding of content creation for different platforms (Facebook, YouTube, Instagram, etc.), and how to craft content that engages audiences.

Analytical Skills:

• Strong proficiency with social media analytics tools (e.g., Facebook Insights, Google Analytics, Sprout Social) and the ability to derive actionable insights from data.

Advertising Expertise:

• Expertise in managing paid advertising campaigns on social platforms, including budgeting and optimization.

Creativity:

• Ability to think creatively and propose innovative solutions to increase brand awareness and engagement.

Project Management:

• Strong organizational and multitasking abilities to manage multiple campaigns and projects simultaneously.
• Implementing SEO strategies to amplify reach and brand visibility.
• Strong understanding of how to create and optimize content for Social Media Platforms while incorporating SEO (Key words, tags, Meta Data) best practices to increase organic traffic and reach.

Knowledge:

• In-depth understanding of various social media platforms, their algorithms, and how to leverage them effectively for business.
• Strong knowledge of SEO trends and best practices.
• Extensive knowledge of SEO tools such as Google Search Console, Moz, SEMRush etc.
• Profound knowledge of social media trends, influencer marketing, and online community management.

Personal Attributes:

• Highly proactive, with a results-driven mindset.
• Adaptability to changing trends and environments.
• Strategic thinker with the ability to translate high-level objectives into actionable social media strategies.
• Passion for digital marketing and social media trends.

Tools/Software:

• Proficiency in social media management tools (Hootsuite, Sprout Social, Buffer).
• Familiarity with creative software (Adobe Creative Suite, Canva) is a plus.
• Proficient in using data analytics tools (Google Analytics, Facebook Insights).

Responsibilities & Context

Key Responsibilities:

Develop and Execute Social Media Strategy:

• Define and implement long-term social media strategies to achieve brand, engagement, and revenue goals across platforms such as Facebook, YouTube, Instagram, Twitter, and TikTok.

Team Leadership:

• Lead, mentor, and manage the social media team, including content creators, engagement managers, ad specialists, and data analysts.
• Build a high-performing team that delivers results while fostering creativity and collaboration.

Content Management:

• Oversee the development of content calendars, ensuring that content aligns with overall marketing goals and resonates with the target audience.
• Ensure content is engaging, innovative, and adheres to brand guidelines.

Advertising and Campaigns:

• Manage and optimize paid social media advertising campaigns, working with the paid media specialists to maximize ROI.
• Collaborate with external partners (influencers, agencies) to develop sponsored content and partnerships.

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) such as engagement rates, traffic, conversions, and ROI.
• Prepare regular reports for senior management, offering insights and recommendations for improvement.

Community Management:

• Oversee community management efforts, ensuring that the brand is responsive to user queries and feedback across social media channels.
• Lead strategies to grow and engage online communities.

Trend Monitoring and Innovation:

• Stay updated on the latest social media trends, tools, and best practices.
• Experiment with new content formats, features, and technologies to maintain a competitive edge.

Budget Management:

• Manage the social media budget, including spending on paid ads, tools, and team resources, while maximizing returns on investment.

Cross-Department Collaboration:

• Work closely with other departments, such as marketing, product development, and customer service, to ensure cohesive messaging across platforms.

Skills & Expertise

Communication

Digital Media

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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