Head of Strategic Brand Management (AGM/DGM))

Akij Resources

 

Akij Resources

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Summary

• Vacancy: —
• Age: 35 to 45 years
• Location: Dhaka
• Salary: Negotiable
• Experience: 12 to 15 years
• Published: 19 Apr 2025

 

Requirements

Education

A BBA (Marketing) with an MBA (Marketing, Strategic Brand Management, or related area) is preferred.

Experience

• 12 to 15 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), IT Enabled Service, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Cement, Steel

Additional Requirements

• Age 35 to 45 years

• Focus: FMCG (No Agency)
• Brand Strategy, Brand Governance & Standardization
• Strong track record of building, managing, and growing successful brands.
• Deep understanding of consumer behavior, brand positioning, and market trends.
• Outstanding leadership and people management skills, with the ability to motivate and inspire cross-functional teams.
• Excellent communication and interpersonal skills for internal collaboration and external brand representation.
• Proficiency in digital marketing tools, analytics platforms, and emerging branding technologies.
• A creative, strategic thinker who can deliver measurable impact.

Responsibilities & Context

Brand Strategy & Portfolio Management

• Develop and lead long-term brand strategies for each SBU in alignment with corporate objectives.
• Create and execute differentiated brand positioning strategies for each product vertical (e.g. cement, steel, RMC, feed, FMCG).
• Design and implement a cohesive brand architecture across Akij Resource and its operating companies.

Brand Planning & Execution Oversight

• Guide Brand Managers in developing annual brand plans, marketing calendars, and campaign strategies.
• Ensure consistency in brand voice, tonality, and identity across all channels and touchpoints.
• Drive synergies and shared learnings between brands where relevant.

Consumer & Market Insight-Driven Strategy

• Collaborate with Research & Insights to leverage consumer behavior, competitor intelligence, and market trends.
• Translate insights into actionable brand initiatives and innovation pipelines.
• Lead brand health tracking and identify growth opportunities.

Integrated Campaign Supervision

• Oversee the development and execution of integrated campaigns (ATL, BTL, digital, trade marketing).
• Work closely with creative, media, digital, and PR agencies to ensure impactful brand storytelling.
• Ensure on-time, on-budget delivery of campaigns with proper evaluation metrics.

Brand Governance & Standardization

• Maintain strong brand governance by ensuring adherence to brand guidelines across companies.
• Regularly review marketing collaterals, packaging, trade materials, etc., for alignment.

Cross-Functional Collaboration

• Partner with Product Development, Sales, Supply Chain, and Finance to drive brand growth and ensure commercial feasibility.
• Represent the Marketing function in SBU-level Steering Committee meetings and strategic forums.

Capability Building & Team Leadership

• Directly manage and mentor Brand Managers and related marketing staff.
• Build a high-performing brand team with strategic thinking and executional excellence.
• Identify capability gaps and drive upskilling initiatives.

Budget Management & Performance Tracking

• Plan and manage brand marketing budgets across SBUs efficiently.
• Define KPIs for brand initiatives, monitor performance, and report regularly to the CBDO.

Skills & Expertise

Brand Servicing

Brand Strategy

Budget Management

Campaign Management

Market Intelligence

Market Research

Portfolio Management

Compensation & Other Benefits

• T/A, Mobile bill, Medical allowance, Tour allowance, Insurance, Weekly 2 holidays, Gratuity, Provident fund
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• A vibrant, collaborative culture that encourages out-of-the-box thinking.
• Competitive salary and benefits package tailored to attract the best talent.
• The opportunity to work with a passionate team and leave a lasting legacy.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Job Highlights

Join AKIJ Resource as a Strategic Brand Director! Lead brand strategy, elevate market presence, and align branding with our core values. If you’re a visionary leader ready to drive impact, we want your expertise on our journey.

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