Hospital Marketing Executive

HARD GROUP

HARD GROUP

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Summary

• Vacancy: 15
• Location: Dhaka (Uttara Sector 6)
• Minimum Salary: Negotiable
• Experience: At least 4 years
• Published: 1 Feb 2025

Requirements

Education

• HSC

Experience

• At least 4 years
• The applicants should have experience in the following business area(s):
  NGO, Hospital, Agro based firms (incl. Agro Processing/Seed/GM), Research Organization, Fisheries, Hatchery

Responsibilities & Context

• Marketing Strategy Development Brand Management
• Manage and enhance the hospital’s brand identity and reputation in the community.
• Oversee all branding materials, ensuring consistency across digital, print, and media channels.
• Implement strategies to strengthen brand recognition and loyalty.
• Digital Marketing & Social Media Create and execute digital marketing campaigns, including SEO, SEM, and email marketing to increase online visibility.
• Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and engage with the online community
• .Monitor analytics to assess the effectiveness of digital campaigns and make adjustments for improvement.
• Content Creation & Promotion: Develop and manage content for the hospital’s website, blogs, newsletters, and social media
• .Coordinate with healthcare professionals to create educational content (e.g., articles, videos, infographics) for patient engagement and information.
• Patient Engagement & Outreach Coordinate events, seminars, and webinars for patient education and hospital awareness.
• Develop partnerships with local organizations, businesses, and influencers to expand the hospital’s reach.
• Establish and maintain strong relationships with physicians, patients, and healthcare providers to promote hospital services.
• Advertising & Campaign Management Oversee traditional and digital advertising efforts, including TV, radio, print media, and online ads
• Plan and manage advertising campaigns to promote hospital services, specializations, and health programs.
• Monitor and optimize the effectiveness of advertising campaigns, ensuring they meet KPIs and ROI goals.
• Market Research & Analysis Conduct market research to understand patient needs, preferences, and trends in healthcare.
• Gather feedback from patients, caregivers, and staff to assess patient satisfaction and improve marketing efforts.
• Analyze the success of marketing campaigns and adjust strategies based on data and feedback.
• Public Relations & Community Relations:
• Build and maintain relationships with local media to gain positive coverage for the hospital.
• Create press releases, media kits, and manage public relations activities to promote hospital achievements, services, and community involvement.
• Represent the hospital at community events and health fairs to increase brand visibility.
• Reporting & Budget Management Track and report on the performance of marketing campaigns, including leads generated, patient conversion rates, and digital metrics.
• Manage the marketing budget, ensuring that resources are allocated efficiently to achieve the best results.

Skills & Expertise

Consumer Durables – Sales & Marketing

Corporate Marketing

Digital Marketing (Social Media Marketing)

Pharmacy Salesman

Sales & Marketing

Employment Status

Full Time

Job Location

Dhaka (Uttara Sector 6)

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