Lead- Marketing Communication

Singer Bangladesh Limited

Singer Bangladesh Limited

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Summary

• Vacancy: —
• Location: Dhaka (GULSHAN 2)
• Experience: At least 6 years
• Published: 24 Feb 2025

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing

• Certifications in Marketing, branding, digital marketing, or PR will be an added advantage.

Experience

• At least 6 years
• The applicants should have experience in the following business area(s):
  Telecommunication, Advertising Agency, Multinational Companies, Electronic Equipment/Home Appliances

Additional Requirements

• 6+ years of branding experience, preferably in MNCs or creative agencies.
• Strong analytical mindset with a data-driven approach to brand management.
• Exceptional content writing and storytelling skills in Bangla & English.
• Proven ability to manage agencies and cross-functional teams effectively.
• Experience in the retail industry is a plus.

Responsibilities & Context

Job Summary:

We are looking for a dynamic and strategic Lead – Marketing Communication to drive brand growth and consumer engagement. The ideal candidate will have a strong analytical mindset, exceptional communication skills, and a proven track record in branding and marketing communications. This role involves close collaboration with creative agencies and regional teams to execute impactful brand initiatives. The candidate should have expertise in content writing (Bangla & English), PR, and retail marketing.

Key Responsibilities:

• Develop and implement brand strategies to enhance positioning and consumer engagement.
• Analyze market trends, consumer insights, and business performance to drive strategic decisions.
• Strengthen brand presence in retail through effective marketing initiatives.
• Utilize analytics and research to optimize brand communication and engagement.
• Create compelling content, press releases, and campaigns in both Bangla and English.
• Collaborate with creative agencies to develop impactful brand campaigns.
• Align brand initiatives with regional and global teams for seamless execution.

Skills & Expertise

Advertising & Promotion

Advertising Agency

Brand Communication

Brand Marketing

Communication

Content Management

Marketing

Marketing Communication Analysis

Public Relation

Retail Marketing

Compensation & Other Benefits

• Medical allowance, Performance bonus, Profit share, Provident fund, Weekly 2 holidays, Insurance, Gratuity
• Salary Review: Yearly
• Festival Bonus: 2

• Hospitalization benefits as per the policy.
• LFA.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (GULSHAN 2)

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