Lead Strategist

Butterfly Marketing Limited

Butterfly Marketing Limited

 

Butterfly Marketing Limited

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Summary

  • Vacancy: 1
  • Location: Dhaka (Motijheel)
  • Salary: Negotiable
  • Experience: 5 to 8 years
  • Published: 22 Jan 2025

 

Requirements

Education

  • Master of Business Administration (MBA) in Marketing

Experience

  • 5 to 8 years
  • The applicants should have experience in the following business area(s):
    Electronic Equipment/Home Appliances

Responsibilities & Context

Strategy Development & Execution:

  • Lead the development and execution of data-driven marketing strategies that align with overall business objectives.
  • Create and manage innovative campaigns across various marketing channels (digital, social, email, content, etc.) to drive brand awareness, lead generation, and customer engagement.
  • Utilize a blend of creative thinking and analytical skills to craft compelling marketing strategies that resonate with target audiences.

Data Analysis & Optimization:

  • Analyze marketing data (website traffic, social media engagement, conversion rates, etc.) to assess the effectiveness of campaigns and strategies.
  • Use data insights to optimize campaigns, improve conversion rates, and enhance customer acquisition strategies.
  • Prepare regular performance reports with actionable insights and recommendations for future marketing initiatives.

Market Research & Trend Monitoring:

  • Stay up-to-date with industry trends, emerging marketing technologies, and best practices to keep the company ahead of the competition.
  • Conduct thorough market research to understand customer behavior, competitor activities, and industry shifts.
  • Identify new opportunities and potential challenges in the market and adapt strategies accordingly.

Creative Leadership:

  • Work closely with creative teams to conceptualize and design marketing materials, ensuring they align with brand guidelines and strategic goals.
  • Champion fresh and innovative ideas to continuously improve the creative output of marketing campaigns.

Marketing Automation & Tools Proficiency:

  • Lead the implementation and management of marketing automation tools such as Adobe, Salesforce, or other advanced platforms.
  • Design and execute automated campaigns that target customers through email, social media, and other digital channels.
  • Continuously optimize and refine marketing automation workflows to improve customer journey experiences and campaign performance.

Collaboration & Stakeholder Management:

  • Work cross-functionally with sales, product, design, and other teams to ensure the alignment of marketing strategies with business goals.
  • Provide guidance and mentorship to junior marketing team members, fostering a culture of creativity, collaboration, and results-driven performance.
  • Present marketing strategies, reports, and performance metrics to senior leadership and stakeholders

Skills & Expertise

Brand Planning/ Development

Business Strategy

Marketing Strategies

Media Planning/ Media Buying

Compensation & Other Benefits

  • Mobile bill, Profit share, Provident fund, Insurance, Gratuity
  • Lunch Facilities: Partially Subsidize
  • Salary Review: Yearly
  • Festival Bonus: 3

Alternative Saturday Off

As per company policy

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Motijheel)

Source link

To apply for this job email your details to admin@chakricircular.com