Loyalty & Partnership Senior Manager

Banglalink

Banglalink

Follow

More jobs from this company

Summary

• Vacancy: 1
• Location: Dhaka
• Experience: 5 to 7 years
• Published: 16 Jun 2024

Requirements

Education

• Business or Science Graduate

Experience

• 5 to 7 years

Additional Requirements

• Person with disability are encouraged to apply

• Required Capabilities- Sound understanding of Loyalty program including point earn/burn scenarios.
• Understanding of point gamification in digital platforms
• Strong knowledge on CVM
• Expertise in customer segmentation techniques and tools
• Sound knowledge on Business Analysis
• Strong planning and execution skill

Responsibilities & Context

Job Description

• Implement strategies to manage lower churn, increase high value base and revenue among Banglalink customer base by increasing customer engagement through different loyalty-based campaigns
• Monitor key KPIs and collect constant feedback through internal and external research / FGDs for effective planning and perform periodic reviews to gauge effectiveness
• Design and implement segment specific point-based programs and campaigns to ensure customer engagement and maintain churn rate within target
• Identify new tools and modifications to existing tools to support new requirements by interacting with various cross functional teams, external vendors and build team capabilities
• Review proposals from partnership agencies for new loyalty partners, evaluate the feasibility, market rapport and benefits to be gained from proposed partners
• Support Procurement to negotiate and purchase gift packs from other companies
• Ensure gift items’ timely delivery to the retailers’ and partners’ store
• Manage & monitor partnership agency for smooth operations
• Generating customer insights based on data analysis and identifying new revenue opportunities, Managing reporting & analytics for the organization and supporting decision making by generation of Regular Analysis
• Identify trends and insights and optimize spend and performance based on the insights
• Formulate customer segmentation, offer logic, communication channel strategy based on offer affinity, profitability, spending capacity and customer profile
• Develop and Maintain control group (UCG & CCG) for campaigns to measure performance of BTL campaigns
• Segmenting subscribers for better understanding and targeting; Ensure Contact policy and BTL broadcast rules development and execution for customers

Compensation & Other Benefits

As per Company Policy

Employment Status

Full Time

Job Location

Dhaka

Source link