Manager – Brand & Communication

Brand Strategy & Planning:

• Develop and implement brand strategies aligned with company goals.
• Ensure consistent brand positioning and visual identity across all communication platforms.
• Analyze market trends, competitor activities, and consumer insights to refine brand direction.

Marketing & Campaign Management:

• Plan and execute integrated marketing campaigns (ATL, BTL & Digital).
• Oversee creative concept development, media planning, and execution.
• Evaluate campaign performance through KPIs and ROI analysis.

Corporate Communication & PR:

• Manage corporate communications, media relations, and public affairs.
• Draft press releases, speeches, and official statements to maintain positive brand reputation.
• Handle crisis communication and reputation management activities.

Digital & Content Management:

• Lead social media strategy, content development, and community engagement.
• Supervise digital marketing initiatives including SEO, SEM, and influencer collaborations.
• Ensure alignment between digital storytelling and overall brand objectives.

Internal Communication & Employer Branding:

• Design and implement internal communication plans to strengthen company culture.
• Support HR and leadership teams in developing employer branding materials and campaigns.
• Organize internal events and recognition programs to boost employee engagement.

Budgeting & Reporting:

• Prepare and manage annual brand and marketing budgets.
• Track spending, measure effectiveness, and provide monthly/quarterly reports to management.
• Ensure all activities comply with brand guidelines and organizational standards.