Manager Branding & Marketing

Blueprint Ventures

Summary

• Vacancy: —
• Location: Dhaka, Dhaka (Mohakhali)
• Salary: Negotiable
• Experience: 5 to 8 years
• Published: 20 May 2025

Requirements

Education

• Bachelor/Honors

Experience

• 5 to 8 years
• The applicants should have experience in the following business area(s):
  Real Estate, Interior Design

Responsibilities & Context

Brand Strategy & Management

• Develop, implement, and manage a cohesive brand strategy aligned with business objectives and market positioning in the interior design and construction sector.

• Ensure brand consistency across all marketing channels, client proposals, project presentations, site branding, packaging (where applicable), and customer experiences.

• Lead rebranding initiatives and visual identity refresh projects in collaboration with design and project execution teams.

Marketing Campaigns

• Design and execute integrated marketing campaigns for project launches, festive seasons, and strategic sales pushes.

• Oversee all digital marketing efforts including content strategy, social media, SEO/SEM, email marketing, and performance-based paid ads.

• Develop BTL activities like exhibitions, showroom events, and client meetups.

Product Presentation & POS

• Supervise the development of branding materials such as brochures, signage, on-site branding, and 3D walkthrough presentations.

• Ensure quality of visual brand elements on construction sites, in project documentation, and client-facing material.

• Coordinate closely with site engineers, warehouse supervisors, and designers for branded materials and product packaging (if applicable).

Market Research & Consumer Insights

• Monitor market trends in architecture, interior design, and construction.

• Analyze competitors and customer behavior to identify new opportunities and adjust brand strategies accordingly.

• Gather and implement feedback from clients and project teams to improve service positioning and marketing communication.

Team & Vendor Management

• Manage relationships with advertising agencies, creative partners, photographers, and print vendors.

• Supervise in-house designers, content creators, and coordinate with sales and operations teams to align marketing efforts.

Cross-functional Collaboration

• Work closely with project managers, procurement, and delivery teams to align branding and client communication.

• Ensure marketing campaigns and offers are communicated effectively to the sales team, call center, showroom staff, and project supervisors.

• Coordinate with ERP/reporting teams to track campaign effectiveness and ROI.

Skills & Expertise

Area/ Territory Marketing

Brand Planning/ Development

Corporate Marketing

Digital Marketing (Social Media Marketing)

Google Ads

Marketing

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka, Dhaka (Mohakhali)

Source link