Remark HB Limited

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Summary

Vacancy: 01
Age: at least 27 years
Location: Dhaka (Gulshan)
Salary: Negotiable
Experience: At least 5 years
Published: 18 Mar 2025

Requirements

Education

Master of Business Administration (MBA) in Marketing

Experience

At least 5 years
The applicants should have experience in the following business area(s):
Manufacturing (FMCG), Cosmetics/Toiletries/Personal Care, Group of Companies, Healthcare/Lifestyle product

Additional Requirements

Age at least 27 years

Experience in the FMCG, Health & Beauty related products.
Proven track record in executing Consumer Insights and Analytics.
Expertise in syndicated data sources such as Nielsen & others research firm with the ability to turn raw data into actionable insights and visually compelling stories.
Experience with household panel data, such as Numerator, and understanding of consumer behavior patterns.
Advanced proficiency in Power BI, Excel and PowerPoint with a demonstrated ability to create high-quality, data-driven presentations and slides.
Strong organizational and time management skills.
Candidates must have interested to field visit.

Responsibilities & Context

Job Context: The Manager-Consumer Insights & Analytics is responsible for role in understanding consumer behavior, market trends, and business performance to drive strategic decision-making that align with the company’s objectives.

Consumer Insights & Research:

Lead qualitative and quantitative research initiatives (e.g., surveys, focus groups, ethnographic studies).
Analyze consumer behavior, preferences, and purchasing patterns.
Identify key trends and insights to inform business strategies.
Collaborate with agencies and research vendors to execute studies.

Data Analysis & Business Intelligence:

Gather, analyze, and interpret data from multiple sources.
Apply advanced analytics techniques such as predictive modeling, segmentation, and trend analysis to uncover actionable insights.
Design and develop dashboards and reports to monitor consumer behavior and market trends, enabling data-driven decision-making.

Competitive & Market Analysis:

Track and analyze competitors’ strategies, pricing, and consumer engagement efforts to identify market positioning.
Conduct industry benchmarking to uncover best practices and emerging opportunities.
Provide strategic recommendations based on competitive intelligence.

Cross-Functional Collaboration:

Work closely with marketing, sales, product development and finance teams to align insights with business goals.
Present findings to drive informed decision-making.

Tools & Technology:

Utilize tools such as Google Analytics, Power BI etc. for data processing, visualization, and reporting.

Reporting & Communication:

Develop concise, actionable reports and presentations for stakeholders.
Translate complex data into simple, meaningful insights.
Present findings in a compelling way to influence business strategies.

Skills & Expertise

Data Analytics

Good in advance execel

Power BI

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Gulshan)

Source link

To apply for this job email your details to admin@chakricircular.com