Manager, Customer Relationship Management (CRM), Marketing







  • Vacancy: —
  • Location: Dhaka
  • Experience: 5 to 6 years
  • Published: 30 Jun 2024




A Bachelor Degree (preferably a BBA) from any reputed university


  • 5 to 6 years

Additional Requirements

  • Preferably 5-6 years of work experience in Customer Relationship Management (CRM)
  • Knowledge of marketing strategies, online/offline media, digital marketing tools, e-commerce, and project management.
  • Understanding of budgeting and campaign management.
  • Excellence in multitasking, planning, and evaluation.
  • Must have effective communication, interpersonal, and negotiation skills

Responsibilities & Context

Aarong is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 29 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports over 68,000 artisans with fair terms of trade. Revolutionizing the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad. We are proud to be an equal opportunity employer and will do everything possible to ensure that those who are suitable to work within our values and beliefs are recruited to work for us.

Job Responsibilities:

  • Manage day-to-day operations of My Aarong Rewards and Club Taaga loyalty programs including registration management, resolving technical system issues, customer service issues, and campaign deployments.
  • Ensure membership base growth through initiatives and build subsequent loyalty through repeat purchases, growth of average basket value, and overall customer lifecycle management.
  • Design and implement special events to reach prospective and existing members as well as develop marketing techniques that will drive new customer acquisition.
  • Plan and execute seasonal partnership campaigns and promotional offers for loyalty members.
  • Keep the membership base updated on the latest campaigns through multi-channel marketing strategies.
  • Design micro-segmentation campaigns using recency, frequency, monetary (RFM) methods, and ensure ‘always on’ personalized communications.
  • Provide management insightful data on membership base through periodic presentations and reports.
  • Oversee the voice of customer management through call center and feedback channels. Ensure management level reporting
  • Drive ongoing market research and product development projects.
  • Work closely with the retail and marketing departments to execute business campaigns.
  • Ensure team development through coaching and training to achieve department goals.
  • Coordinate with different departments to mitigate day-to-day issues and enhance productivity

Safeguarding Responsibilities

  • Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment
  • Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action
  • Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so

Compensation & Other Benefits

Salary: As per company policy

Benefits: Provident Fund, Gratuity, Festival Bonus, Yearly Performance Bonus, Health & Life Insurance, and others as per organization policy

Employment Status

Full Time

Job Location


Source link

Upload your CV/resume or any other relevant file. Max. file size: 512 MB.