Manager/Deputy Manager (CRM & Growth Marketing – AKS Healthcare)

AKS Khan Pharmaceuticals Limited

 

AKS Khan Pharmaceuticals Limited

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Summary

• Vacancy: 1
• Age: at most 40 years
• Location: Dhaka
• Salary: Negotiable
• Experience: At least 6 years
• Published: 28 Aug 2024

 

Requirements

Education

• Bachelor/Honors

Experience

• At least 6 years
• The applicants should have experience in the following business area(s):
  Hospital, Pharmaceutical/Medicine Companies, Diagnostic Centre, Healthcare Startup

Additional Requirements

• Age at most 40 years

• 6 years of experience in marketing, within the healthcare or diagnostic sector is must.
• Experience with Electronic Medical Records (EMR) and understanding of its operation, role in marketing and customer engagement.
• Strong understanding of brand management principles and marketing strategies.
• Excellent communication, interpersonal, and project management skills.
• Proficiency in digital marketing tools, CRM software, and marketing analytics.
• Ability to work collaboratively in a fast-paced environment.

Responsibilities & Context

Marketing Strategy and Execution:

• Assist in the development and execution of marketing strategies that promote AKS Healthcare’s and diagnostic services.

• Support the planning and implementation of marketing campaigns across digital, social media, and traditional channels.

• Collaborate with cross-functional teams to ensure marketing activities align with the overall business objectives.

Brand Management:

• Assist in maintaining and enhancing the AKS Healthcare brand image through consistent messaging and visual identity.

• Support the creation and management of brand assets, including marketing materials, promotional content, and digital assets.

• Monitor brand performance and recommend adjustments to strategies to ensure brand objectives are met.

Electronic Medical Record (EMR) Management:

• Collaborate with IT, Technology Vendor and Operations teams to ensure the effective implementation, integration and management of Electronic Medical Records (EMR) of AKS Healthcare.

• Arrange and conduct Training of EMR to the relevant staff for all the clinics of AKS Healthcare.

• Leverage EMR data to inform marketing strategies, improve customer targeting, and enhance service and package offerings.

• Ensure that all marketing activities involving EMR data comply with regulatory requirements and maintain patient confidentiality.

Customer Engagement and Experience:

• Support the development and execution of customer engagement initiatives that enhance patient experience and foster brand loyalty.

• Utilize EMR data to personalize marketing efforts and improve customer communication strategies.

• Monitor customer feedback and collaborate with relevant teams to address any issues or concerns.

Market Research and Analysis:

• Conduct market research to understand industry trends, customer needs, and competitive landscape.

• Use insights to support the development of marketing strategies and identify opportunities for growth.

• Prepare regular reports on marketing performance, customer insights, and market trends.

Collaboration and Coordination:

• Work closely with the Sales, Operations teams to ensure marketing initiatives are effectively executed.

• Coordinate with external vendors, agencies, and partners to support marketing activities.

Skills & Expertise

Customer Engagement

EMR Software

Growth Hacking

Health Camp

Health promotion

Healthcare Sector

Market Research

Product Brand Management

Compensation & Other Benefits

• Mobile bill, Weekly 2 holidays
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Leave Encashment

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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