bKash Ltd.
bKash Ltd.
bKash Ltd.
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Summary
- Vacancy: 1
- Location: Dhaka
- Maximum Salary: Negotiable
- Experience: 5 to 7 years
- Published: 3 Nov 2024
Requirements
Experience
- 5 to 7 years
- The applicants should have experience in the following business area(s):
Banks, Telecommunication, IT Enabled Service, Financial Technology (Fintech) Startup
Additional Requirements
Academics:
Bachelor’s degree in Marketing, Media & Communications, or a related field from a government approved institution
Experience:
5-7 years of experience in media planning and activation, preferably within the fintech or financial services, telecom, CPG (consumer packaged goods) or startup industry
Strong analytical skills with the ability to interpret data and make data-driven decisions
Proficiency in media planning tools and software
Key Skills:
Excellent project management and organizational skills
Strong communication and interpersonal skills
Ability to work in a fast-paced, dynamic environment
Attention to Detail
Note: Only the shortlisted candidates will be communicated for interview.
Responsibilities & Context
Job Purpose:
The Media and Activation Manager will play a pivotal role in driving the strategic planning, execution, and optimization of media and activation campaigns to enhance brand visibility and customer engagement across multiple financial service products. This role is crucial in ensuring that our marketing efforts are effectively reaching and resonating with target audiences especially youth, thereby contributing to the overall growth and success of the company.
Job Responsibilities:
Media & Activation Strategy Development:
Develop and implement comprehensive media and activation strategies that align with the company’s marketing objectives and financial service product offerings.
Identify target audiences and determine the most effective offline media channels to reach them.
Campaign Management:
Plan, execute, and manage multi-channel offline media & activation campaigns and amplify it through social media channels to maximize reach.
Coordinate with internal teams and external agencies to ensure seamless campaign execution.
Budget Management:
Manage media budgets, ensuring cost-effective allocation and optimization of resources.
Monitor and report on media spend and campaign performance against KPIs
Performance Analysis:
Analyze campaign performance data to measure effectiveness and ROI.
Provide insights and recommendations for continuous improvement and optimization.
Media & Activation Strategy Development:
Develop and implement comprehensive media and activation strategies that align with the company’s marketing objectives and financial service product offerings.
Compliance and Brand Standards:
Ensure all media activities comply with regulatory requirements and adhere to brand guidelines.
Maintain consistency in brand messaging across all media channels.
Skills & Expertise
Attention to details
Excellent communication skill
Organizational Skills
Project Management
Strong interpersonal skill
Workplace
Work at office
Employment Status
Full Time
Job Location
Dhaka
To apply for this job email your details to admin@chakricircular.com