Manager, Digital Marketing (Software and IT)

BYSL Global Technology Group


BYSL Global Technology Group

Manager, Digital Marketing (Software and IT)

BYSL Global Technology Group


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  • Vacancy: —
  • Location: Dhaka (Gulshan)
  • Experience: At least 7 years
  • Published: 25 Apr 2024




  • Bachelor’s degree in Marketing, Communications, or a related field (preferred).


  • At least 7 years

Additional Requirements

  • Minimum of 7 years of experience in digital marketing with a proven track record of success.

Key Qualifications:

  • Strong understanding of various digital marketing channels (SEO, SEM, social media, content marketing, email marketing).
  • Proficiency in social media marketing platforms (e.g., Meta Ads Manager, Google Ads Manager, YouTube).
  • Commanding proficiency in a broad spectrum of software and IT products, characterized by comprehensive expertise and nuanced understanding.
  • Experience with Google Analytics and other marketing analytics tools.
  • Excellent communication, collaboration, and organizational skills.
  • Ability to work independently and as part of a team.
  • Highly motivated, creative, and results-oriented with a passion for digital marketing.

Responsibilities & Context

We are seeking a highly motivated and creative Digital Marketing Expert to join our dynamic team. In this role, you will play a key part in developing and executing strategic digital marketing campaigns to drive brand awareness, generate leads, and achieve our business goals for our software and IT products. You will be responsible for a variety of online marketing initiatives, including content creation, social media management, search engine optimization (SEO), and paid advertising.

This is an exciting opportunity for a passionate digital marketing professional who thrives in a fast-paced environment and enjoys staying ahead of the latest industry trends. You will have the chance to make a significant impact on our company’s online presence and contribute to our overall growth strategy.


  • Develop and implement comprehensive digital marketing campaigns across various channels, including google, facebook, linkedin, youtube, and email marketing.
  • Analyze lead generation metrics and adjust strategies as needed to optimize results and increase lead quality.
  • Manage and optimize our social media presence across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube) to increase brand awareness, engagement, and community growth.
  • Conduct keyword research and implement SEO best practices to improve our website’s search engine ranking and organic traffic.
  • Manage and optimize paid advertising campaigns across platforms like Google Ads and social media advertising to generate leads and drive conversions.
  • Analyze website traffic and campaign performance using analytics tools to measure effectiveness and identify areas for improvement.
  • Stay up-to-date on the latest digital marketing trends and technologies and recommend new strategies to improve our online presence.
  • Collaborate with other departments, such as sales, design, and content creation, to ensure all marketing efforts are aligned and on-brand.
  • Track and report on key performance indicators (KPIs) to demonstrate the success of digital marketing initiatives.
  • Strong project management skills and attention to detail.
  • Collaborate and monitor graphic designers and other team members to produce high-quality digital assets.
  • Stay updated on digital marketing trends, tools, and best practices.
  • Utilize marketing automation tools to streamline processes and improve efficiency in campaign management.
  • Provide regular reports and insights to stakeholders on the performance of digital marketing efforts.

Compensation & Other Benefits

  • Performance Bonus
  • Festival Bonuses
  • Competitive Salary
  • Yearly Salary Review

Employment Status

Full Time

Job Location

Dhaka (Gulshan)

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