Ghorer Bazar
Requirements
Education
- Bachelor/Honors
Experience
- At least 5 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Food (Packaged), E-commerce
Additional Requirements
- Age At least 25 years
- 5+ years of experience in media planning/buying, including at least 2 years in a managerial role
- Strong understanding of digital media platforms, ad networks, programmatic buying, and performance marketing
- Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics, and other AdTech tools
- Analytical mindset with proficiency in Excel, Google Data Studio, or similar analytics tools
- Excellent negotiation, budgeting, and vendor management skills
- Strong communication and leadership abilities
- Experience with marketing automation and AI-based ad optimization tools
- Knowledge of API integrations and media tracking systems
- Certification in Google Ads, Meta Blueprint, or Programmatic Trading
- Familiarity with MarTech stacks (e.g., CRM, CDP, DMP)
- ROI and Cost Efficiency (CPM, CPC, CPA, ROAS)
- Campaign Delivery & Optimization Speed
- Vendor Savings & Negotiation Effectiveness
- Adoption of New Media Technologies
- Quality and Accuracy of Reporting
Responsibilities & Context
- Developing, executing, and managing multi-channel media buying strategies
- Allocating budgets efficiently to achieve desired KPIs and campaign goals
- Evaluating media performance and adjust plans to improve ROI
- Managing paid media campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, and programmatic platforms
- Utilizing AdTech tools such as DSPs, DMPs, and analytics platforms to optimize audience targeting and bidding
- Overseeing campaign tracking setup (UTM, pixels, APIs) to ensure accurate data collection and attribution
- Implementing automation tools and AI-driven optimization for media performance
- Analyzing campaign metrics and performance dashboards to generate actionable insights
- Preparing periodic reports for management highlighting ROI, CPM, CPC, CTR, and conversion data
- Collaborating with data and analytics teams to improve measurement frameworks and attribution models
- Working closely with creative, content, and strategy teams for ensuring media alignment with brand objectives
- Staying up to date with emerging technologies, tools, and industry trends
- Recommending innovative platforms, formats, and technologies to improve efficiency and audience engagement
- Managing relationships with media partners, and technology vendors
- Evaluating and onboarding new media and tech solutions that drive business growth
- Ensuring compliance with brand, legal, and financial policies
Compensation & Other Benefits
- Salary Review: Yearly
- Festival Bonus: 2
Workplace
Work at office
Employment Status
Full Time
Gender
Only Male
Job Location
Dhaka
Job Highlights
Responsible for planning and executing media buying across digital and traditional platforms, leveraging technology, data, and automation to optimize performance, efficiency, and ROI for maximum campaign reach and impact.
Company Information
Ghorer Bazar
Address:
Banasree, Dhaka
Website:
Business:
Ghorer Bazar is a leading organization committed to providing safe and healthy food. With our strong commitment to quality and customer satisfaction, we are looking for a skilled and experienced personnel to lead our dynamic team and drive our brand vision forward. Ghorer Bazar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
To apply for this job email your details to mahadihasanbappy0619@gmail.com