Akij Resources
Requirements
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
- Certifications in Google Ads, SEO, Social Media Management, or related fields preferred.
- Training in Digital Analytics, Martech, or Growth Marketing is a plus.
Experience
- 5 to 7 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Shipping, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Steel
Additional Requirements
- Age 30 to 45 years
- Proficiency in Google Workspace and digital project management tools.
- Strong technical acumen and a passion for innovation.
- Highly tech-savvy with an adaptive mindset to emerging trends.
- Expertise in digital campaign management (Google Ads, Facebook Ads, LinkedIn Ads).
- Proficiency in SEO/SEM, social media analytics, and web traffic metrics.
- Familiarity with marketing automation and CRM tools.
- Strong understanding of content marketing, influencer marketing, and performance marketing.
- Knowledge of data visualization and reporting tools (Google Analytics, Power BI, etc.).
Responsibilities & Context
- Develop and implement comprehensive digital marketing strategies aligned with brand and business objectives.
- Manage and optimize all digital channels including social media, SEO/SEM, email, website, and mobile app.
- Oversee digital campaigns from ideation to execution, ensuring ROI-driven performance.
- Utilize analytics tools to track metrics, assess effectiveness, and derive actionable insights.
- Collaborate with creative, content, and tech teams to maintain brand consistency across all platforms.
- Manage digital marketing budgets, monitor expenditures, and optimize cost per acquisition (CPA).
- Identify and integrate new digital tools, technologies, and trends to enhance marketing impact.
- Lead digital reputation monitoring and online crisis management efforts.
- Drive collaboration with external agencies and vendors for seamless execution of campaigns.
Skills & Expertise
Compensation & Other Benefits
- T/A,Mobile bill,Insurance,Gratuity,Weekly 2 holidays,Provident fund
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
Workplace
Work at office
Employment Status
Full Time
Job Location
Dhaka
Job Highlights
Drive and oversee the digital strategy, campaigns, and platforms to enhance brand visibility, engagement, and business growth through data-driven marketing initiatives. This role requires a strategic leader with deep expertise in digital ecosystems, analytics, and performance-driven campaigns to elevate Akij Resource’s digital presence and ROI.
Company Information
Akij Resources
Address:
198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
Business:
Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.