Marketing Manager (Hospital)

Shaheed Monsur Ali Medical College Hospital

Shaheed Monsur Ali Medical College Hospital

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Summary

• Vacancy: 01
• Location: Dhaka (Uttara)
• Minimum Salary: Negotiable
• Experience: At least 10 years
• Published: 12 Dec 2024

Requirements

Experience

• At least 10 years
• The applicants should have experience in the following business area(s):
  Hospital, Direct Selling/Marketing Service Company

Additional Requirements

• Minimum of at least 10 years in any reputed hospital as the manager/officer in the marketing department.

Responsibilities & Context

• Developing and implementing marketing strategies and plans to increase patient acquisition.
• Conducting market research to identify trends, opportunities, and the competitive landscape.
• Evaluating the effectiveness of campaigns and adjusting strategies as needed.
• Designing and implementing patient outreach programs to engage with the community and promote hospital services.
• Working closely with other departments, such as healthcare providers, administration, and finance, to align marketing efforts with the hospital’s goals.
• Coordinating with external agencies and vendors for marketing projects and campaigns.
• Preparing and presenting reports on marketing activities and return on investment (ROI) to hospital leadership.
• Implementing initiatives to improve patient experience and satisfaction.
• Manage the marketing budget and ensure efficient allocation of resources.
• Overseeing the procurement of marketing materials and services.
• Ensuring all marketing activities comply with healthcare regulations and ethical standards.
• Staying updated on industry trends and best practices.
• Having excellent communication and interpersonal skills.
• Coordinate the hospital’s social media platforms and enhance engagement.
• Liaise and network with a range of stakeholders, including corporates, customers, colleagues, suppliers, and partner organizations.
• Communicate with target audiences and manage customer relationships.
• Organize, coordinate, and attend PR and marketing events such as conferences, seminars, exhibitions, medical camps, promotional campaigns, open days, tours and visits, CSR and team building activities.
• Write and submit daily, weekly, and monthly reports for the department to the management.
• Perform any other duty assigned by the hospital management.

Skills & Expertise

Hospital

Marketing

Sales

Compensation & Other Benefits

• As per institutional policy.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Uttara)

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