Marketing Specialist (Digital and Offline Marketing)

British American Resource Center

British American Resource Center

 

British American Resource Center

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Summary

  • Vacancy: 2
  • Location: Anywhere in Bangladesh
  • Salary: Tk. 30000 – 40000 (Monthly)
  • Experience: 3 to 5 years
  • Published: 20 Nov 2024

 

Requirements

Education

  • Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.

Experience

  • 3 to 5 years
  • The applicants should have experience in the following business area(s):
    Training Institutes, IT Enabled Service, Immigration and Education Consultancy Service, Immigration/Visa Processing, Educational Technology (Edtech) Startup

Additional Requirements

  • 3-5 years of experience in digital and offline marketing roles.
  • Proven track record in driving user acquisition and conversion.

Required Skills:

  • Digital Marketing Expertise:
  • SEO, SEM, PPC, and social media marketing.
  • Experience with analytics tools (Google Analytics, SEMrush, Ahrefs).
  • Proficiency in content marketing and email campaigns.
  • Familiarity with marketing automation platforms (e.g., HubSpot, Active Campaign).

Offline Marketing Skills:

  • Event management and local marketing initiatives.
  • Knowledge of traditional advertising methods is a plus.
  • Strong communication, project management, and creative problem-solving skills.

Responsibilities & Context

Develop and Execute Marketing Strategies:

  • Plan and implement integrated marketing campaigns across digital and offline channels to achieve lead generation and conversion targets.

Digital Marketing:

  • Manage SEO and SEM campaigns to improve online visibility and drive organic traffic.
  • Design, launch, and optimize paid ad campaigns (GoogleAds, Facebook Ads, etc.).
  • Create engaging content for email marketing campaigns, blogs, and social media platforms.
  • Monitor website analytics and improve user experience for higher conversion rates.
  • Leverage marketing automation tools (e.g.,HubSpot, Mailchimp) to streamline workflows.

Offline Marketing:

  • Organize and manage events, community out reach programs, and trade shows.
  • Develop partnerships with local businesses for cross-promotion opportunities.
  • Implement traditional advertising methods like print, radio, or TV campaigns when relevant.

Performance Analysis and Reporting:

  • Track, measure, and report on campaign performance using tools like Google Analytics and Data Studio.
  • Provide action able insights to improve ROI and optimise campaigns.

Compensation & Other Benefits

A dynamic and supportive work environment.
Opportunities for professional growth and skill development.
Competitive salary and benefits package.
The chance to make an impact in the education sector.

Workplace

Work at office

Employment Status

Full Time

Job Location

Anywhere in Bangladesh

Job Highlights

Drive lead generation with SEO, SEM, paid ads, and engaging content. Organize events, build partnerships, and manage traditional campaigns. Leverage your marketing expertise to fuel growth. Enjoy a competitive salary and growth opportunities!

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To apply for this job email your details to admin@chakricircular.com