The Marketer Agency
Requirements
Education
- Bachelor/Honors
- In-depth professional expertise in managing Facebook Ad Campaigns is mandatory
- Candidates with proven expertise in Google Ads and TikTok Ads will be preferred
Experience
- 2 to 5 years
- The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup, Business-to-Business (B2B) Software and Services Startup, E-commerce Startup, F-commerce, Direct Selling/Marketing Service Company, Educational Technology (Edtech) Startup, Online Retail Startup, Real Estate Startup, Artificial Intelligence (AI) Startup
Additional Requirements
- Age 20 to 35 years
- Only Male
Responsibilities & Context
- Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google, YouTube, TikTok, and other digital platforms
- Conduct audience research, targeting, retargeting, and competitor analysis
- Optimize campaigns regularly to improve ROAS, conversion rate, reach, engagement, and overall campaign performance
- Monitor advertising budgets and ensure maximum return on investment (ROI)
- Perform A/B testing on creatives, ad copies, audience segments, landing pages, and campaign structures
- Analyze campaign performance and prepare professional reports with actionable insights
- Collaborate with graphic designers, video editors, and copywriters to develop high-converting ad creatives
- Stay updated with current digital marketing trends, algorithms, advertising policies, and platform updates
- Generate leads, sales, and brand awareness through strategic media buying and funnel-based marketing
- Set up and manage Meta Pixel for conversion tracking, event tracking, retargeting, and audience optimization
- Configure and maintain Google Analytics 4 (GA4) to monitor website traffic, user behavior, conversion funnels, and campaign performance insights
- Implement and manage Google Tag Manager (GTM) for efficient tracking code deployment, event configuration, and marketing tag management
- Configure Server-Side Tracking and Conversion API (CAPI) to improve data accuracy, tracking reliability, and attribution performance while reducing browser-based data loss
- Use Microsoft Clarity to analyze user behavior through heatmaps, session recordings, scroll tracking, and user interaction insights for landing page optimization
- Track and troubleshoot conversion events, pixel issues, tag firing problems, and analytics discrepancies across digital platforms
- Identify winning campaigns and scale advertising budgets while maintaining healthy performance metrics
To apply for this job email your details to apply@chakricircular.com