Officer, Brand & Communication, Office of Brand & Communication, Uttara University

Uttara University

Uttara University

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Summary

• Vacancy: —
• Location: Dhaka (Uttara West)
• Minimum Salary: Negotiable
• Experience: At least 2 years
• Published: 21 Apr 2025

Requirements

Experience

• At least 2 years
• The applicants should have experience in the following business area(s):
  University

Additional Requirements

Education Requirement At least a Bachelor’s degree in Marketing, Business, or a related field.

Experience and Skills Requirements:

1-2 years in digital marketing agency, EdTech industry or related field, lead generation, and campaign management.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication and negotiation skills to effectively manage partnerships and collaboration opportunities.

• Proficiency in using various digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software, etc.

• Prior experience in the education technology industry is a plus.

Responsibilities & Context

• Assist in maintaining and enhancing the university’s brand identity across all platforms.
• Ensure consistency in brand messaging, visual identity, and tone across all communications.
• Create, edit, and manage engaging content for digital and print materials, including newsletters, brochures, press releases, website content, and social media.
• Collaborate with academic and administrative units to gather content and success stories for promotional use.
• Support the management of the university’s social media platforms, website, and email marketing campaigns.
• Monitor analytics and engagement metrics to optimize digital strategies.
• Assist in promoting university events, seminars, workshops, and conferences through various communication channels.
• Coordinate with internal departments to ensure proper branding and coverage of events.
• Help maintain relationships with media outlets and coordinate press coverage for major university announcements and events.
• Support the preparation of media briefs, press kits, and official statements.
• Contribute to the development of internal communication strategies to keep students, faculty, and staff informed and engaged.
• Draft and distribute internal announcements and circulars as needed.
• Work with designers or independently create basic visual content for campaigns and posts, adhering to brand guidelines.
• Assist in producing marketing collateral such as posters, banners, and digital ads.
• Conduct basic market research to understand audience perception and improve communication strategies.
• Collect and analyze feedback from campaigns to assess effectiveness and suggest improvements.
• Maintain documentation, communication archives, and brand asset libraries.
• Coordinate with vendors, printers, and media agencies as required.
• Assist in maintaining and enhancing the university’s brand identity across all platforms.
• Ensure consistency in brand messaging, visual identity, and tone across all communications.
• Create, edit, and manage engaging content for digital and print materials, including newsletters, brochures, press releases, website content, and social media.
• Collaborate with academic and administrative units to gather content and success stories for promotional use.
• Support the management of the university’s social media platforms, website, and email marketing campaigns.
• Other responsibilities as assigned by the university authority.

Skills & Expertise

Brand Promotion

Sales & Marketing

Compensation & Other Benefits

Salary Range: As per the Uttara University policy.

Employment Status

Full Time

Job Location

Dhaka (Uttara West)

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