Product Marketing Specialist

SwiftTech Service Ltd.

SwiftTech Service Ltd.

 

SwiftTech Service Ltd.

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Summary

  • Vacancy: —
  • Age: at most 34 years
  • Location: Anywhere in Bangladesh
  • Minimum Salary: Negotiable
  • Experience: 1 to 5 years
  • Published: 28 Dec 2024

 

Requirements

Education

  • Bachelor of Business Administration (BBA) in Marketing
  • Bachelor’s degree in Marketing, Business, or a related field.

Experience

  • 1 to 5 years

Additional Requirements

  • Age at most 34 years
  • 1-3 years of experience in product marketing, brand management, or a similar role.
  • Strong understanding of product lifecycle management and go-to-market strategies.
  • Excellent written and verbal communication skills.
  • Proficiency in tools like CRM software, marketing automation platforms, and data analytics tools.
  • Creative problem-solver with a strategic mindset.

Preferred Skills:

  • Experience in B2B or B2C product marketing.
  • Familiarity with digital marketing strategies, including SEO, PPC, and social media.
  • Ability to manage multiple projects in a fast-paced environment.
  • Technical background or experience in a related industry is a plus.

Responsibilities & Context

  • Conduct competitive analysis to understand market trends, customer needs, and opportunities.
  • Identify target audiences and segment customers for personalized marketing strategies.
  • Gather insights through surveys, interviews, and data analysis to guide product positioning.
  • Develop clear and compelling product messaging that resonates with the target audience.
  • Translate technical features into benefits and value-driven narratives.
  • Ensure consistent messaging across all customer touchpoints.
  • Train sales teams on product benefits, positioning, and messaging.
  • Provide tools and resources to empower the salesforce to close deals effectively.
  • Track KPIs such as product adoption, customer feedback, and campaign ROI.
  • Use insights to refine strategies and report on the impact of marketing efforts.
  • Collaborate with product development teams to identify potential improvements based on user feedback.
  • Participate in product testing and quality assurance processes.
  • Suggest enhancements to ensure products meet market demands and customer expectations.

Skills & Expertise

B2B and B2C sales and marketing

Good communication skills

Product Marketing

Compensation & Other Benefits

  • Mobile bill
  • Salary Review: Yearly

Workplace

Work at office

Employment Status

Full Time

Job Location

Anywhere in Bangladesh

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