Project Officer – Product Development & Marketing

United Purpose

 

United Purpose

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Summary

• Vacancy: —
• Location: Dhaka
• Salary: Negotiable
• Experience: At least 3 years
• Published: 13 Aug 2024

 

Requirements

Education

• Master’s degree in Business and Marketing/ Agricultural Marketing / related discipline from recognised university.
• Graduate candidate with relevant experience could be considered. Related experiences will be given preference.

Experience

• At least 3 years
• The applicants should have experience in the following business area(s):
  NGO

Additional Requirements

• Minimum 3 year(s) relevant experience
• The applicants should have experience in product development, marketing of the products of smallholder farmers and women entrepreneurs.
• Proficiency in written and spoken English and Bangla
• Strong knowledge and skills of value chain (poultry, livestock and agro-ecological products etc), social enterprise development and marketing.
• Clear knowledge about profit, break-even point and financial management of a business.
• Strong understanding of women’s economic empowerment, gender, and social inclusion.
• Ability to communicate with people from different cultures and time zones.
• Proficiency in MS Office

Responsibilities & Context

Job Purpose:

United Purpose’s “Growing Together: Women’s Economic Growth through Integrated Agroecological Farming Systems” project, funded by the Coca-Cola Foundation, aims to empower women entrepreneurs in Bangladesh by building partnerships among Women’s Business Centres (WBCs), local and national governments, and consumers. The initiative addresses systemic barriers such as limited investment capital, regulatory support, climate change, food insecurity, and health challenges. It focuses on introducing green enterprise opportunities, enhancing coordination with the Government of Bangladesh on social protection, and sustaining the Women Business Center (WBC) network “Nari Jhuri.” By employing a market-based approach and human-centred design, the project improves livelihoods for women and smallholder farmers, builds skills for circular economy activities, and integrates WBCs with government social protection schemes.

Key Responsibilities:

Key responsibilities include (not limited to):

• Lead market assessment/studies of poultry/livestock/agro-ecological products in the context of Gopalganj, Jamalpur and Sunamganj connected with upper-level market.
• Capacity development of the team on product development & marketing to cascade the knowledge to women entrepreneurs, smallholders and relevant stakeholders.
• Supervision of 3 District Outlet Associates (Dhaka, Gopalganj & Jamalpur) for proper running of the “Nari jhuri” social enterprise towards a sustainable business.
• Establishing a network linking Women’s Business Centres (WBCs) and union level producer cooperatives at district Levels to facilitate market access of women producers/ smallholder farmers.
• Develop Participatory Guarantee system (PGS) based quality assurance mechanism, training module, marketing/ communication materials and strategies to promote agroecological products to a wider audience.
• Facilitate partnerships with local markets, restaurants, and retailers to ensure a steady market for agroecological produce.
• Support WBCs and other entrepreneurs, union level associations to participate in local haats (Bazar) to promote a circular economy within the district.
• Forge partnerships with local supermarkets at district and national markets to stock and promote products from women entrepreneurs.
• Organise co-creation workshops with women entrepreneurs and youth for digital training and content creation.
• Provide digital marketing business plan training, integrating it with existing WBC/ Union level producers’ cooperatives.
• Promotion of digital marketing of products and services by the entrepreneurs through social media and other channels.
• Support development of Nari jhuri digital marketing platform to facilitate sale of agroecological products at national level with business plan development and strengthening of supply chain.

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Compensation & Other Benefits

Max BDT 72,513.00 Per Month including All Fringe Benefit

Employment Status

Full Time

Job Location

Dhaka

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