Senior Digital Analytics Engineer

W3 Engineers Ltd.

W3 Engineers Ltd.

W3 Engineers Ltd.

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Summary

  • Vacancy: 4
  • Age: 26 to 30 years
  • Location: Dhaka (Banani)
  • Minimum Salary: Negotiable
  • Experience: 3 to 5 years
  • Published: 5 Oct 2024

Requirements

Education

  • Bachelor of Science (BSc) in Computer Science & Engineering, Bachelor of Science (BSc) in Information Technology

Experience

  • 3 to 5 years
  • The applicants should have experience in the following business area(s):
    Software Company, IT Enabled Service

Additional Requirements

  • Age 26 to 30 years

Responsibilities & Context

Job Description: 
We seek a highly skilled  Senior Digital Analytics Engineer to join our team. This position involves leading the implementation and management of advanced tracking solutions and digital analytics across multiple platforms. The role will utilize tools such as  Google Analytics 4 (GA4),  Google Tag Manager (GTM), and  Server-Side Tracking to deliver comprehensive insights, improve data quality, and ensure privacy compliance.  

Key Responsibilities: 

Google Tag Manager (GTM) Implementation:   

  • I’d like for you to oversee the setup and optimization of Client-Side and Server-Side GTM.  

  •  Implement conversion tracking for  Google Ads,  Facebook CAPI, and third-party platforms.   

  • Manage custom metrics, cross-domain tracking, and forms inside iFrames.   

  • Integrate cookie consent solutions via  OneTrust,  Cookiebot, or other privacy platforms.

Google Analytics 4 (GA4) Configuration   

  • Led the setup and maintenance of both Client-Side and Server-Side GA4.   

  • Implement and manage custom events, dimensions, and metrics.  

  •  Link GA4 with  Google Search Console and  Google Ads to facilitate robust reporting and conversion tracking.  

  •  Provide guidance on GA4 usage, best practices, and new feature adoption. 

Server-Side Tracking   

  • Manage server-side tagging for enhanced data accuracy, privacy compliance, and improved event tracking.   

  • Ensure longer cookie lifespans, event deduplication, and data stream consolidation. 

Privacy and Cookie Consent Management  

  • Implement and maintain privacy tools like  OneTrust or  CookieBot to ensure compliance with data protection regulations.   

  • Lead efforts to implement user-friendly consent solutions for data tracking. 

E-commerce and Lead Tracking   

  • Develop and optimize tracking for e-commerce platforms, lead generation tools, and call tracking systems such as  CallRail and  Invoca. 

  • Ensure accurate data capture for conversion and performance optimization. 

Google and Microsoft Ads Tracking   

  • Implement conversion tagging and remarketing solutions for Google Ads and  Microsoft Ads.   

  • Assist with campaign setup, including enhanced conversions and cross-domain tracking. 

Technical SEO Support   

  • Conduct technical SEO audits, providing recommendations for structured data  (JSON-LD) and page optimization.   

  • Resolve performance and indexing issues in  Google Search Console and  Bing Webmaster Tools. 

Custom Pixel and Heat Mapping Tool Integration  

  • Implement and troubleshoot custom tracking pixels for platforms like LinkedIn,  Google Ads, and  Facebook.   

  • Assist with heat mapping tools such as  Hotjar and  Crazy Egg. 

Qualifications:

  • Extensive experience with  Google Analytics 4, Google Tag Manager, and  Server-Side Tracking.

  • Proficiency in  JavaScript,  HTML, and privacy compliance tools.

  • Strong technical SEO skills with experience in structured data and search engine optimization.

  • Proven ability to manage cross-domain tracking, custom metrics, and complex analytics setups.

  • Excellent problem-solving skills and ability to work collaboratively in a fast-paced environment.  

    Preferred Qualifications:

  • Experience with  Looker Studio,  Klaviyo, and advanced pixel tracking for social and advertising platforms.

  • Familiarity with e-commerce tracking, lead generation systems, and multi-platform integrations.

Skills & Expertise

Google analytics

Google Tag Manager

HTML

JavaScript

SEO

Compensation & Other Benefits

  • Medical allowance, Performance bonus, Weekly 2 holidays, Insurance
  • Lunch Facilities: Partially Subsidize
  • Salary Review: Yearly
  • Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Banani)

Source link

To apply for this job email your details to admin@chakricircular.com