Senior Digital Marketing Executive – Paid Marketing Specialist

Light of Hope Ltd.

Light of Hope Ltd.

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Summary

• Vacancy: 02
• Location: Dhaka (Dhanmondi)
• Salary: Negotiable
• Experience: 3 to 4 years
• Published: 12 Jan 2025

Requirements

Education

• Bachelor/Honors

• Bachelor’s degree in Marketing, Business, or a related field.

Experience

• 3 to 4 years
• The applicants should have experience in the following business area(s):
  IT Enabled Service
• Freshers are also encouraged to apply.

Additional Requirements

• Minimum 3-4 years of hands-on experience in paid marketing or performance marketing.
• Proven expertise in managing and scaling paid campaigns on Facebook and other social platforms.
• In-depth knowledge of key metrics like CPC, CPM, CTR, ROAS, and conversion optimization.
• Proficiency in analytics tools such as Facebook Ads Manager, Google Analytics, and similar platforms.
• Strong ability to work under pressure and achieve performance targets.

Preferred Skills

• Experience with additional platforms like TikTok Ads, YouTube Ads, or LinkedIn Ads.
• Certification in Facebook Blueprint or related training programs.
• Strong analytical mindset and creative problem-solving skills.

Responsibilities & Context

Job Summary

We are looking for two highly skilled and experienced Digital Marketing professionals specializing in Paid Marketing (Performance Marketing) to join our team. These individuals will be responsible for driving paid advertising campaigns on platforms like Facebook and other social media channels, achieving set targets, and scaling campaign performance. The role comes with a performance-based incentive structure to reward outstanding achievements.

Key Responsibilities

Paid Campaign Strategy and Execution

• Develop, execute, and optimize paid advertising campaigns on Facebook and other platforms such as Instagram, TikTok, and YouTube.
• Design performance-driven strategies focused on achieving specific KPIs like ROAS, CTR, and lead conversions.

Target Achievement

• Take ownership of monthly and quarterly performance targets.
• Strategize and implement tactics to meet and exceed advertising goals.

Campaign Monitoring and Optimization

• Conduct daily analysis of ad performance metrics and adjust campaigns to maximize ROI.
• Implement A/B testing for creatives, ad copy, targeting, and placements.

Budget and Spend Management

• Plan, allocate, and manage budgets effectively to achieve the best performance outcomes.
• Provide accurate forecasts and ensure efficient use of resources.

Collaboration and Innovation

• Work closely with the creative and content teams to develop compelling ad visuals and copy.
• Explore innovative ad formats and trends to enhance campaign effectiveness.

Reporting and Insights

• Generate detailed weekly and monthly performance reports, highlighting insights and improvement plans.
• Use analytics tools (e.g., Facebook Ads Manager, Google Analytics) for data-driven decision-making.

Market Research and Competitor Analysis

• Stay updated on industry trends, platform updates, and competitors’ paid marketing strategies.

Compensation & Other Benefits

• Mobile bill, Insurance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

Competitive base salary.
Performance-based incentives for achieving and exceeding targets.
Opportunities for professional development and growth.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Dhanmondi)

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