Senior Executive – Marketing & Communication

Aranya Crafts Limited

Aranya Crafts Limited

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Summary

• Vacancy: 1
• Location: Dhaka
• Experience: 2 to 4 years
• Published: 22 Dec 2024

Requirements

Education

• Bachelor of Business Administration (BBA), Master of Business Administration (MBA)

Experience

• 2 to 4 years
• The applicants should have experience in the following business area(s):
  Buying House, Boutique/ Fashion

Responsibilities & Context

• Oversee marketing campaigns, programs, and activities within the business.
• Oversee advertising campaigns and their successes or failures.
• Strategize PR and activation for the brand and analyze media performance.
• Develop Marketing material for brand campaigns.
• Oversee social media accounts (social media marketing) and content marketing.
• Develop a target audience persona for our products and services for internal teams.
• Develop an annual, quarterly, and monthly marketing and sales plan.
• Increase sales while reducing the cost of acquisition.
• Determine the marketing initiatives and marketing budget for each quarter of the year.
• Lead the way when it comes to marketing automation and using the latest tools for business development, lead generation, and conversions.
• Work closely with content and creative teams and develop and manage content calendar while managing all marketing channels.
• Develop marketing strategies and marketing programs that align with previous market research and objectives of the leadership team.
• Break down marketing plans by quarter and propose strategic marketing plans.
• Oversee Google Analytics and ensure that online marketing campaigns are bringing interest from the correct target audiences.
• Analyze current marketing channels and the success of the campaigns against marketing budgets.
• Work with Internal & External stakeholders to gain customer insights and determine pricing strategies.
• Execute creative work with creative directors and measure brand awareness.
• Arranged Product photography and fashion shoot events.Any other assignments as per Management instructions

Skills & Expertise

Digital Marketing (Social Media Marketing)

Marketing

Sales & Marketing

Compensation & Other Benefits

• Festival Bonus: 2

As per company policy

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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