Senior Marketing Executive

Core Sales Responsibilities:

• Sales Target Achievement: Meet or exceed monthly, quarterly, and annual sales targets and Key Performance Indicators (KPIs).
• Business Development: Proactively identify and acquire new clients (B2B) that require paper carton packaging solutions across various industries (e.g., food & beverage, pharmaceuticals, consumer goods).
• Client Relationship Management: Build and maintain strong, long-lasting relationships with existing and potential clients, acting as the primary point of contact.
• Product Presentation & Consultation: Present and demonstrate the company’s paper carton products, highlighting their features, benefits (including sustainability aspects), and customizations. Consult with clients to understand their specific packaging needs and recommend tailored solutions.
• Quoting and Negotiation: Prepare detailed proposals, quotations, and contracts. Negotiate terms and pricing to close sales deals while adhering to company profitability guidelines.
• Sales Administration: Maintain accurate and up-to-date records of sales activities, customer interactions, and pipeline progress using a Customer Relationship Management (CRM) system.
• Reporting: Prepare and deliver regular sales performance reports, forecasts, and analysis to senior management.

Core Marketing Responsibilities:

• Market Research: Conduct in-depth market research to identify industry trends, competitor activities, potential new markets, and customer requirements for paper packaging.
• Strategy Development: Assist in developing and implementing comprehensive sales and marketing strategies to promote the company’s products and brand awareness within the packaging industry.
• Marketing Collateral: Collaborate with design/production teams to create effective marketing materials, presentations, case studies, and digital content that showcase product capabilities and quality.
• Brand Promotion: Participate in industry trade shows, exhibitions, and networking events to generate leads and enhance the company’s visibility.
• Digital Presence: Contribute to the management of the company’s digital marketing efforts, including website content and social media presence, focusing on the sustainability and quality of the packaging.
• Product Feedback: Collect and relay customer feedback and market insights to the product development and production teams to guide product improvement and innovation.

General Responsibilities:

• Collaborate cross-functionally with the production, design, and logistics teams to ensure client orders are processed accurately, delivered on time, and meet quality specifications.
• Stay updated on technical aspects of paperboard materials, printing techniques, packaging regulations, and sustainable packaging trends.
• Handle client complaints and issues effectively to ensure high levels of customer satisfaction and retention.