Senior Marketing Executive (Strategic Planning & communication)

Munshi HR Solutions Ltd.

Munshi HR Solutions Ltd.

Follow

More jobs from this company

Summary

• Vacancy: 5
• Age: at most 45 years
• Location: Dhaka
• Salary: Negotiable
• Experience: 4 to 8 years
• Published: 28 Jan 2025

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing, Master of Business Administration (MBA) in Strategic Management, Master of Business Administration (MBA) in International Business

• BBA/MBA in Marketing from reputed university

Experience

• 4 to 8 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), Advertising Agency, Multinational Companies, Cosmetics/Toiletries/Personal Care, Group of Companies, Healthcare/Lifestyle product

Additional Requirements

• Age at most 45 years

Responsibilities & Context

Strategic planning:

• Understand and develop strategies for individual brand as per the brand’s vision.
• Develop plans to materialize strategy and analyze campaign proposals.
• Research competition to identify threats and opportunities.
• Assess the campaign’s creative and strategic performance.
• Align processes, resources-planning, and campaign goals with overall strategy.
• Identifying areas where transformation is needed to sail in the competitive market.
• Implement ATL & BTL activities such as promotional activities, print advertisements, events, point-
• of-sales marketing etc. based on the yearly marketing plan for brands.
• Co-work with respective trade channels for promotional mechanism, special offers, instore display
• and POS materials.
• Find new branding opportunities in existing and new marketplaces
• Monitor competitor’s activities/marketing efforts through print, TVC advertisements and data
• analysis, as well as current market performance and trends.

Promotional Campaign:

• Develop appropriate marketing campaigns for different channels to promote the products.
• Work closely with the designers to develop communication materials for store and online for the
• promotion.

Research:

• Regularly visit market to analyze the competitor’s offers and branding
• Conducting market research on new/existing products to better understand the target customers
• and their requirements.

Digital:

• Prepare monthly and quarterly plan for social media and other digital platforms.
• Implement digital marketing activities across a broad range of digital marketing channels (SEO,
• SEM, Social Media, Email, Mobile, Display).
• Manage the creation of relevant and engaging digital content for publishing onto various digital
• platforms.
• Work closely with E-Commerce team to develop content for different e-commerce platforms.
• Manage social media marketing campaigns.

Additional:

• Prepare brand activation plan and maintain a calendar of brand activation events for the year.
• Make analysis/presentation on the performance of the activations.
• Regularly follow up on any issues (branding/furniture/lighting/placement) in the MT and GT outlets and work with the activation team to fix such issues immediately.

Skills & Expertise

Advertising & Promotion

Advertising

Branding

Branding

Branding Skills

Campaign Planning

Marketing Strategies

Retail Marketing

Retail Stores/ Shops

Sales & Marketing

Strategic Planning

Compensation & Other Benefits

• T/A, Mobile bill, Provident fund, Gratuity, Insurance, Performance bonus, Medical allowance, Weekly 2 holidays
• Salary Review: Yearly
• Festival Bonus: 2

• Salary: Negotiable
• 2 festival bonus
• Performance bonus
• Leave encashment
• Yearly increment
• Gratuity
• Medical Insurance
• Phone bill & TA and other benefits as per company policy.

Employment Status

Full Time

Job Location

Dhaka

Source link