Senior Marketing & Merchandising (Woven Garments)

Sales Strategy & Management

• Develop and execute sales strategies to achieve business targets and revenue growth.
• Identify new business opportunities in domestic and international markets.
• Lead sales negotiations and manage key client relationships.
• Monitor sales KPIs, forecasts, and performance reports to ensure targets are met.

Marketing & Market Intelligence

• Analyze market trends, consumer behavior, and competitor activity to support strategic planning.
• Develop and implement marketing campaigns in line with company goals.
• Enhance brand positioning through digital and traditional marketing channels.
• Represent the company at industry events, exhibitions, and trade fairs.

Merchandising Operations

• Oversee the end-to-end merchandising process, ensuring timely product development and delivery.
• Work closely with design, production, and supply chain teams to align product offerings with market needs.
• Ensure product pricing, costing, and quality standards meet client and market expectations.
• Manage client communications, sample approvals, and order confirmations.

Team Leadership & Cross-Functional Coordination

• Lead and mentor a cross-functional team of sales, marketing, and merch professionals.
• Collaborate with R&D and production departments to develop customer-centric solutions.
• Establish departmental SOPs and ensure compliance with corporate policies.