Senior Officer/Assistant Manager-Marketing (Rice & Flour)

Akij Resources

Akij Resources

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Summary

• Vacancy: 2
• Age: 26 to 35 years
• Location: Dhaka
• Salary: Tk. 35000 – 55000 (Monthly)
• Experience: 3 to 7 years
• Published: 3 Sep 2024

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing

Experience

• 3 to 7 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies

Additional Requirements

• Age 26 to 35 years

Responsibilities & Context

• Develop and implement comprehensive brand strategies to increase brand awareness, market share, and customer loyalty.
• Define the brand’s unique value proposition and ensure it is communicated effectively across all channels.
• Align brand strategies with overall business goals and objectives.
• Ensure consistency in brand messaging, visual identity, and tone of voice across all marketing materials and channels.
• Conduct regular brand audits to maintain brand integrity and make necessary adjustments.
• Monitor and analyze brand performance and perception in the market.
• Conduct market research to understand customer needs, preferences, and behavior.
• Analyze market trends, competitor activities, and industry developments to identify opportunities and threats.
• Use insights to inform brand strategies and decision-making.
• Work with the creative and digital teams to develop high-quality marketing materials and content.
• Track and evaluate the effectiveness of brand campaigns, making data-driven recommendations for improvements.
• Collaborate with the Marketing Managers and other departments to ensure brand consistency and alignment.
• Work closely with product development teams to ensure new products align with the brand’s identity and values.
• Build and maintain relationships with external partners, such as advertising agencies, media outlets, and influence-rs.

Skills & Expertise

Branding Material design

Creativity and Innovation

Market Intelligence

Market Research

Promotion and Branding

Public Speaking and Presentation

Compensation & Other Benefits

• T/A, Mobile bill, Medical allowance, Provident fund, Weekly 2 holidays, Insurance, Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Earn Leave Facility (As per BLA-2006).
• Salary review after successfully completion of Probation Period.

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Dhaka

Job Highlights

The Brand Development Custodian will manage and enhance the brand’s image, ensure consistent messaging, and drive brand growth. This role includes developing and implementing brand strategies, conducting market research to meet brand objectives.

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