bKash Ltd.

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Summary

Vacancy: 1
Location: Dhaka
Maximum Salary: Negotiable
Experience: At least 3 years
Published: 31 Jul 2024

Requirements

Experience

At least 3 years
The applicants should have experience in the following business area(s):
Banks, Investment/Merchant Banking, Advertising Agency

Additional Requirements

Academic Requirements:

Graduation or Postgraduation (BBA / MBA or Other relevant fields)

Required Competencies:

Skills in data analysis and creating business presentations.
Abilities to demonstrate a strong self-initiated learning orientation.
Excellent listening, comprehension, and appropriate response skills in both individual and group interactions.
Strong communication abilities.
Consistently exhibiting a positive “can do” attitude.
Proactive and energetic demeanor.
Microsoft Office, particularly high degree of competence in MS Excel and MS PowerPoint.

Responsibilities & Context

Job Purpose:

Develop plans to drive active customer engagement, minimize churn, and increase retention. Initiate campaigns based on business analysis and prepare detailed business cases for these campaigns. Ensure the performance and success of campaigns. Increase the number of payment customers. Present and track relevant business performance metrics and plans. Coordinate campaign efforts with relevant stakeholders.

Job Description:

Strategic Planning and Analytics: Develop plans to drive Monthly Active User (MAU) growth, reduce churn, increase payments and cash-in, and enhance user base retention, all grounded in analytics and insights.·
Customer Engagement: Drive newly acquired customers’ usage behavior through cohort-based incentives or service communication to improve active user ratios.·
Budgeting and Forecasting: Manage the budgeting and forecasting of campaigns and costs on a monthly, quarterly, and yearly basis.·
Target Achievement: Ensure business targets are met by executing cohort-based campaigns tailored to customer segments and proposing campaign mechanics to expand those segments.
Campaign Management: Prepare, coordinate, and launch campaigns in alignment with the business strategy team’s strategic direction. Report on campaign achievements and gaps.·
Market and Trend Analysis: Analyze market, economic, and technological trends to understand their potential impact on industry dynamics and company operations.·
Competitive Intelligence: Prepare and present reports on competitors’ activities and industry dynamics to inform proactive business strategies for management.·
Performance Tracking: Prepare campaign KPI reports to track performance weekly, updating management on progress. This includes key product performance, repeat purchase trends, subscriber payment growth trends, and performance across product segments.·
Business Case Development: Develop business cases and feasibility studies for campaign concepts, including product and service pricing analysis with elasticity and segment studies.·
Performance Review and Analysis: Conduct monthly reviews of actual performance compared to budget, update the management team on variance analysis, and perform root-cause analysis for underperforming campaigns as needed.

Skills & Expertise

Advance skill in Excel and Microsoft Office

Data analysis and presentation

Excellent communication skills MS Word Excel PowerPoint

Good communication skills

Learning and Positive Attitude

Proactive and Positive attitude

Employment Status

Full Time

Job Location

Dhaka

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