SEO & Digital Marketing Specialist

Platinum Group

 

Platinum Group

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Summary

• Vacancy: —
• Location: Dhaka
• Experience: 2 to 4 years
• Published: 7 Jan 2025

 

Requirements

Education

• Bachelor’s degree in Marketing, CSE, IT, or a related field (preferred).
• Certifications in SEO, Google Analytics, or digital marketing (e.g., HubSpot, SEMrush) will be a added advantage.

Experience

• 2 to 4 years

Additional Requirements

Skills

• Expertise in Google Workspace (Google Ads, Google Analytics, Search Console).
• Knowledge of social media advertising and email marketing platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Familiarity with basic HTML, CSS, and WordPress is an advantage.
• Proven track record of successful SEO campaigns and digital marketing initiatives.

Responsibilities & Context

Job Summary: We are seeking an experienced and innovative SEO & Digital Marketing Specialist to enhance our online presence and drive measurable growth. The ideal candidate will possess a deep understanding of search engine optimization (SEO) techniques and digital marketing strategies. This role involves managing SEO campaigns, creating data-driven digital marketing strategies, and implementing initiatives to boost brand awareness, engagement, and lead generation.

Department: Branding & Digital Marketing

Job Description

Search Engine Optimization (SEO)

• Conduct keyword research to identify high-value search terms relevant to business goals.
• Optimize website content, meta tags, and URL structures to improve organic search rankings.
• Perform technical SEO audits and resolve issues such as crawl errors, site speed, and mobile usability.
• Develop and execute link-building strategies to improve domain authority.
• Track and analyze website performance using SEO tools.

Digital Marketing Strategy

• Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Collaborate with content creators to develop engaging, SEO-friendly content that aligns with marketing goals.
• Manage pay-per-click (PPC) advertising campaigns to drive targeted traffic and maximize ROI.
• Implement email marketing campaigns and analyze their effectiveness.
• Leverage social media platforms for brand promotion and audience engagement.

Data Analysis and Reporting

• Use analytics tools (Google Analytics, Google Tag Manager) to measure the success of SEO and digital marketing efforts.
• Provide regular performance reports, highlighting trends, insights, and recommendations.
• Monitor key performance indicators (KPIs) such as traffic, conversion rates, and engagement metrics.

Collaboration and Innovation

• Work closely with the design and content teams to create visually appealing and optimized digital assets.
• Stay up-to-date with the latest industry trends, algorithm changes, and emerging digital tools.
• Identify opportunities to integrate innovative technologies and approaches into campaigns.

Skills & Expertise

Digital Marketing

SEO

Compensation & Other Benefits

Salary: Attractive & market Competitive Salary & Benefit packages are waiting for well deserving candidates.

Other benefits:

• Attractive Incentive package
• Corporate Outfit Allowance
• Welfare Fund
• Medical Assistance
• Marriage Allowance
• Child Birth Allowance
• Salary Review: Yearly
• 2 Festival Bonus
• Performance based career progression opportunity

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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