SEO & Digital Marketing Specialist

Express Shopper Bangladesh Ltd

Summary

• Vacancy: 5
• Age: 22 to 45 years
• Location: Dhaka, Narayanganj
• Salary: Negotiable
• Experience: 3 to 5 years
• Published: 31 May 2025

 

Requirements

Education

• Bachelor of Arts (BA) in Marketing, Bachelor of Business Administration (BBA) in Marketing

Experience

• 3 to 5 years
• The applicants should have experience in the following business area(s):
  Advertising Agency, Design/Printing/Publishing, Garments, Web Media/Blog, E-commerce

Additional Requirements

• Age 22 to 45 years

• Required Skills & Qualifications
• 3–5 years of professional experience in SEO, digital advertising, and content marketing.
• Proficiency in Google Ads, Facebook Ads Manager, Meta Business Suite, and LinkedIn Ads.
• Skilled in SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, and Google Search Console.
• Content creation and copywriting expertise.
• Graphic design skills using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or equivalent.
• Familiarity with AI tools like ChatGPT, Jasper, or DeepSeek for content creation and ideation.
• Experience with WordPress or other CMS platforms and basic understanding of HTML/CSS best practices.
• Strong command of Google Analytics, Tag Manager, Firebase, HubSpot, and marketing automation tools.
• Excellent written and verbal communication in English is mandatory.
• Ability to manage tasks independently and coordinate effectively with cross-functional teams.
• Strong leadership, time management, and decision-making skills.
• Who Should Apply
• This position is best suited for experienced, driven professionals who thrive in fast-paced environments and are passionate about SEO, advertising, and digital growth.
• Only candidates meeting all experience and skill requirements will be considered.

Responsibilities & Context

Job Title: SEO & Digital Marketing Specialist

Location: Narayanganj Office

About the Role

• We are looking for a results-driven SEO & Digital Marketing Specialist to join our growing team. The ideal candidate will have 3–5 years of proven experience in SEO, digital marketing, branding, and campaign management with a strong track record of executing data-driven strategies that boost traffic, conversion, and ROI.You will be responsible for planning, executing, and optimizing digital campaigns across platforms like Google Ads, Facebook, YouTube, and LinkedIn, along with leading content marketing and SEO initiatives. This is a performance-focused role requiring strong analytical skills, creativity, and leadership.

Key Responsibilities:

SEO & Content Optimization

• Conduct in-depth keyword research and competitor analysis.
• Create and optimize SEO-friendly website content, blogs, and product pages.
• Execute on-page and off-page SEO best practices.
• Improve rankings, domain authority, and site visibility using tools like SEMrush, Ahrefs, Moz, Screaming Frog, and Google Search Console.
• Manage local SEO including Google Business Profiles and location-targeted content.

Google Merchant Center and Google Shopping

• Proven experience managing Google Merchant Center (GMC) accounts, including setting up product feeds for e-commerce platforms (e.g., Shopify, WooCommerce).
• Ability to create, optimize, and troubleshoot product feeds (XML, CSV, or API-based), ensuring all items meet Google’s data and policy requirements.
• Expertise in diagnosing and resolving disapprovals, errors, and feed issues, including pricing mismatches, policy violations, and structured data conflicts.
• Proficiency in linking and syncing GMC with Google Ads to run effective Google Shopping campaigns.
• Familiarity with feed management tools such as DataFeedWatch, Feedonomics, or GMC supplemental feeds. Experience optimizing product titles, descriptions, categories, and images for maximum Shopping ad performance and CTR.
• Strong understanding of e-commerce SEO, schema markup, and how it impacts Shopping listings and visibility.

Digital Advertising & Paid Campaigns

• Plan and manage paid ad campaigns across Google Ads (Search, Display, YouTube, Performance Max), Facebook/Instagram, LinkedIn, and other ad networks
• Optimize campaigns for KPIs: CTR, CPC, CPA, and ROAS.
• Monitor ad performance via Meta Ads Manager and Google platforms to ensure cost-effective results.

Social Media Marketing

• Develop and implement multi-platform social media strategies
• Schedule and publish engaging daily content on Facebook, Instagram, LinkedIn, TikTok, and WhatsApp.
• Collaborate with design and video teams to produce high-quality visuals and motion graphics.

Content & Email Marketing

• Write compelling, SEO-optimized content for websites, social media, and email campaigns.
• Create and manage targeted email campaigns for lead generation, engagement, and retention.

Analytics & Reporting

• Use tools like Google Analytics, Firebase, Tag Manager, Meta Pixel, and LinkedIn Insights to track campaign performance.
• Analyze traffic sources, user behavior, and funnel performance to generate actionable insights.
• Present detailed reports to stakeholders and refine marketing strategies accordingly.

Skills & Expertise

Computer skill

Facebook marketing knowledge

Google Ads

Google advertising campaigns

Google analytics

SEO and Digital Marketer

SEO and Google ads

Compensation & Other Benefits

• Salary Review: Yearly
• Festival Bonus: 2

• Salary Range: Good Salary (based on skills and experience).

• Bonuses: Two Eid bonuses per year.
• Holidays: All government holidays observed.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka, Narayanganj

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