Outnet

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Summary

Vacancy: —
Location: Anywhere in Bangladesh
Minimum Salary: Negotiable
Experience: At least 3 years
Published: 19 Oct 2024

Requirements

Education

Bachelor’s degree in marketing, Business, Communications, Computer Science, or a related field.
Certifications on Google Analytics, Google Ads, SEO will be beneficial.
A portfolio or case studies highlighting past SEO projects, including details on the strategies used and results achieved.

Experience

At least 3 years

Additional Requirements

Experience in relevant industries or sectors may be preferred, especially if the company operates in a specialized niche.
Hands-on experience with SEO strategies, keyword research, on-page and off-page optimization, content creation, and technical SEO.
A portfolio or case studies highlighting past SEO projects, including details on the strategies used and results achieved.
Proficiency in technical SEO knowledge, SEO tools, and content management systems.
In-depth knowledge of content strategy.
Knowledge of SEO analytics and local SEO.
Knowledge of tool expertise and HTML/CSS.
Knowledge of site speed optimization techniques.
Knowledge of mobile SEO and structured data.
Strong project management skills and effective communication abilities.

Responsibilities & Context

Job Context:

Outnet, an innovative company driving growth in e-commerce and digital sectors, is seeking a full-time, hybrid-based SEO & SEM Expert with a strategic mindset to boost revenue and expand our market presence. The role involves managing both organic and paid search strategies. The SEO & SEM Expert will optimize the company site for improved rankings, increase traffic, handle on-page and off-page SEO, conduct keyword research, analyze competitors, and manage technical SEO. Additionally, they will develop and manage pay-per-click (PPC) campaigns on platforms like Google Ads, focusing on keyword research, bid management, and performance analysis to maximize ROI.

We appreciate applications only from candidates with experience in SEO and SEM strategies for digital products.

Job Responsibilities:

Developing and implementing comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.
Conducting keyword research to identify relevant keywords and phrases for content creation and optimization.
Performing competitive analysis to understand the SEO landscape and identify opportunities for growth.
Optimizing website content, including meta titles, descriptions, headings, and images, for targeted keywords.
Ensuring that all on-page elements are aligned with SEO best practices and enhance user experience.
Conducting regular audits of website content to ensure it is up-to-date and relevant.
Monitoring and improving site performance, including site speed, mobile responsiveness, and crawlability.
Identifying and fixing technical SEO issues such as broken links, duplicate content, and crawl errors.
Implementing structured data and schema markup to enhance search engine understanding.
Developing and executing link-building strategies to acquire high-quality backlinks from authoritative sites.
Managing and optimizing local SEO efforts, including Google My Business listings and local citations.
Monitoring and responding to online reviews and reputation management efforts.
Collaborating with content creators to ensure that all content is optimized for SEO and aligned with keyword strategies.
Providing recommendations for content improvements and added content topics based on keyword research and performance data.
Utilizing SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor and analyze website performance and SEO metrics.
Preparing and presenting monthly reports on SEO performance, including key metrics, insights, and recommendations.
Tracking changes in search engine algorithms and adjust strategies accordingly.
Working closely with the marketing team, web developers, and other stakeholders to ensure SEO best practices are implemented.
Communicating SEO insights and recommendations to team members and management.
Execute tests٫ collect and analyze data٫ identify trends and insights
Achieve maximum ROI in paid search campaigns using analysis of data
Track٫ report٫ and analyze website analytics
Track٫ report٫ and analyze PPC initiatives and campaigns
Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
Optimize copy and landing pages for paid search engine marketing campaigns
Continually expand and optimize paid keyword discovery
Research and analyze competitor advertising links

Skills & Expertise

Analytical Skill

Content Writing

HTML & CSS

keyword research

SEO Optimization

Technical SEO

Compensation & Other Benefits

A highly competitive salary package, determined by experience and qualifications.

Workplace

Work from home

Employment Status

Full Time

Job Location

Anywhere in Bangladesh

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