Express Shopper Bangladesh Ltd

Summary

Vacancy: 6
Location: Dhaka, Narayanganj
Salary: Negotiable
Experience: 2 to 6 years
Published: 30 Jul 2024

Requirements

Education

Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing, Diploma in Computer in Marketing

Experience

2 to 6 years
The applicants should have experience in the following business area(s):
E-commerce

Additional Requirements

Skills & Experience

At least 2-6 years of hands-on experience in an SEO role with a focus on large e-commerce brands
Preferred experience using Shopify CMS
Expert knowledge of Google’s product suite & other relevant tools including but not limited to Google SearchConsole, GA4, Semrush & crawling tools
Experience using Shopify CMS
High Proficiency with Excel and or Google Sheets
Ability to influence, educate, and bring together various departments in order to drive strategic SEO initiatives
Proven track record of executing successful technical, on-page content and off-page initiatives
Qualification in a relevant field is desirable.

Responsibilities & Context

About us

Express Shopper prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe.

About the role

This role will leverage expertise in organic search optimization to enhance our online visibility, increase traffic, and improve search engine rankings. The ideal candidate will have a proven track record in managing successful SEO strategies for e-commerce businesses, This person will work closely with the marketing and merchandise team to align all campaign objectives across all regions, and also be responsible for managing budgets across all regions accordingly.

Key Responsibilities

Develop, implement and manage comprehensive SEO strategies to improve search engine rankings and drive organic traffic that ultimately leads to sales and profit growth.
Conduct regular SEO audits to identify opportunities for improvement.
Analyze keyword trends and competitor strategies to refine and optimize content.
Optimize website content, meta tags, images, and URLs to improve search visibility.
Ensure all on-page elements follow SEO best practices and are aligned with the latest algorithms.
Collaborate with content creators to develop SEO-friendly content that aligns with business goals
Address technical SEO issues such as site speed, mobile responsiveness, and crawlability.
Implement structured data, schema markup, and other technical enhancements.
Monitor and manage the website’s backlink profile to ensure quality and relevance.
Utilize SEO tools to track, report, and analyze website performance and search engine rankings.
Provide regular performance reports and actionable insights to stakeholders.
Optimize for local search results, particularly for our store locations
Stay current with the latest SEO trends, algorithm updates, and best practices.

Skills & Expertise

Digital Marketing (Social Media Marketing)

Google analytics

Product research

Search Engine Optimization (SEO)

SEMRUSH

SEO and Digital Marketing

SEO Content Writing

Shopify

Technical SEO

Yoast SEO

Compensation & Other Benefits

Performance bonus
Salary Review: Yearly
Festival Bonus: 1

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka, Narayanganj

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