Parkway Hospitals Singapore Ltd.

Summary

Experience

At least 3 years
The applicants should have experience in the following business area(s):
Hospital

Key Roles & Responsibilities:

Utilize various digital marketing channels, including but not limited to performance marketing, search engine marketing (SEM), social media marketing, email marketing, and content marketing.
Develop and execute a comprehensive lead generation strategy to cater to organizational needs.
Manage positive interactions with media, PR activities that is aligned with company strategy including facilitation of marketing seminars, press conferences and advertisements.
Develop brand communication tools, channels and content ensuring that the brand image and message is sustained and enhanced with the internal and external audiences.

Key Accountabilities:

Design brand and communications strategy to enhance and facilitate the revenue generation in conjunction with Country Manager.
Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote the service in relevant stakeholders and also makes a positive impact towards the sales functions.
Contribute to the regional and social media strategy as it relates to building brand locally.
Evolve consumer marketing communications toolkit and process to be more efficient, drive greater action and better leverage technology.
Analyze market trends and competitor activities to identify opportunities for lead generation and growth.
Monitor the performance of all campaign marketing and digital marketing campaigns and optimize them for maximum efficiency and ROI.
Ensure that planned PR activities are defined and executed in time to enhance company’s brand image.
Communicate with the businesses so they are effectively engaged in cross platform activities.

Work at office

Full Time

Anywhere in Bangladesh