Social Media Marketing Specialist

Penston Group

 

Penston Group

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Summary

• Vacancy: 3
• Location: Dhaka (Dhanmondi, Uttara)
• Minimum Salary: Tk. 25000 (Monthly)
• Experience: At least 2 years
• Published: 10 Jul 2024

 

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing

Experience

• At least 2 years
• The applicants should have experience in the following business area(s):
  College, Training Institutes, Advertising Agency, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company, Web Media/Blog, Educational Technology (Edtech) Startup, Advertising Technology (AdTech) Startup

Additional Requirements

• Strong portfolio showcasing creative and engaging content across various platforms.
• Proficiency in using social media platforms and content creation tools such as Adobe Creative Suite, Canva, and video editing software.
• Strong understanding of social media metrics and analytics.
• Experience in lead generation and lead nurturing strategies.

Key Skills

• Proven experience as a Content Creator or similar role in social media management.
• Strong portfolio showcasing creative and engaging content across various platforms.
• Proficiency in using social media platforms and content creation tools such as Adobe Creative Suite, Canva, and video editing software.
• Excellent written and verbal communication skills.
• Strong understanding of social media metrics and analytics.
• Experience in lead generation and lead nurturing strategies.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and multitasking skills.
• Up-to-date with the latest digital technologies and social media trends.

Responsibilities & Context

Penston Academy of International Studies is a provider of International Pre-University and Postgraduate courses for students in Bangladesh. We offer British Higher Education Qualifications which provide a pathway to students who wish to study abroad in the UK, Canada, Australia, USA and Malaysia.

Job Description:  As a Social Media Marketing Specialist, you will be responsible for developing and producing engaging content that reflects our brand’s voice and aesthetic. You will be a part of the marketing team to create visually appealing and compelling content that drives engagement, supports our marketing initiatives, and generates leads.

Key Responsibilities:

1.      Content Creation:

• Develop creative and engaging content for various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube.
• Produce high-quality photos, videos, graphics, and written content that align with the brand’s voice and style.
• Stay up-to-date with the latest social media trends and best practices to ensure content is fresh and relevant.

2.     Content Planning and Strategy:

• Collaborate with the marketing team to develop and execute a content calendar that aligns with marketing campaigns and business goals.
• Conduct research to understand the target audience and tailor content to resonate with them.
• Use insights and analytics to refine and optimize content strategies.

3.     Lead Generation:

• Develop and implement strategies to generate leads through social media content.
• Create content that includes calls to action and lead magnets to capture potential customer information.
• Collaborate with the sales team to ensure leads are nurtured and converted into customers.
• Track and report on the effectiveness of lead generation efforts.

4.     Brand Consistency:

• Ensure all content is consistent with the brand’s identity, including tone, voice, and visual style.
• Maintain brand guidelines and ensure adherence across all content pieces.

5.     Engagement and Interaction:

• Monitor social media channels and engage with the audience by responding to comments, messages, and mentions.
• Foster community engagement and build relationships with followers, influencers, and brand advocates.

6.     Performance Tracking and Reporting:

• Track and analyze the performance of content across various platforms using social media analytics tools.
• Provide regular reports on content performance and make data-driven recommendations for improvement.

Skills & Expertise

Canva Pro

ChatGPT

digital marketing seo lead generation

Facebook marketing

Google advertising campaigns

Instagram Marketing

SEO Expert

Understanding of Digital Platform Social Media Handles

Video content creating

YouTube Marketing

Compensation & Other Benefits

• Performance bonus, Weekly 2 holidays
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Dhanmondi, Uttara)

Job Highlights

• Highly skilled in Youtube and Instagram Content Creation
• Expertise in Social Media Ads and Organic Reach
• 2- Day Holiday

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