Akij Venture Group.
Requirements
Education
- Bachelor/Honors
- Masters
Experience
-
- At least 4 years
- The applicants should have experience in the following business area(s): Electronic Equipment/Home Appliances, Group of Companies, Electric Wire/Cable, Healthcare/Lifestyle product
Additional Requirements
- Age At least 25 years
- Experience in Electrical, Electronics, or FMCG industry will be considered an added advantage.
- Must have strong understanding of trade channel operations.
- Practical knowledge of market promotion planning, scheme evaluation, and ROI analysis.
- Should be proactive, detail-oriented, and capable of handling multiple trade campaigns simultaneously.
Responsibilities & Context
Akij Venture Group, is looking for a dynamic and result-oriented professional for the position of “Sr. Executive/ Assistant Manager – Brand & Trade Marketing” to execute trade programs, drive retail execution, and ensure effective market performance in the electrical product segment.
Responsibilities:
- Develop and execute integrated brand and trade marketing strategies to enhance market share, visibility, and sales growth.
- Plan and implement ATL, BTL, and digital campaigns to strengthen brand positioning and consumer engagement.
- Design and execute trade programs (e.g., Slab, Memo, QPS) in line with business objectives and market dynamics.
- Ensure effective communication of marketing and trade schemes to the sales force and all relevant stakeholders.
- Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities and guide brand initiatives.
- Coordinate with Sales, Marketing, and Finance teams to ensure alignment of trade spending, promotions, and brand objectives.
- Oversee product launches, rebranding initiatives, and retail visibility enhancement through effective merchandising and POSM execution.
- Conduct pre- and post-evaluation of brand campaigns and trade promotions using ROI, sales data, and market insights.
- Manage relationships with creative, media, and activation agencies to ensure timely and high-quality campaign execution.
- Prepare and present performance reports on brand and trade marketing activities with data-driven recommendations for improvement.
Skills & Expertise
Compensation & Other Benefits
- Mobile bill,Tour allowance,Gratuity,Provident fund,Weekly 2 holidays
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
- Other Benefits as per company policy.
Workplace
Work at office
Employment Status
Full Time
Job Location
Dhaka
Company Information
Akij Venture Group.