Sr. Executive – Digital Marketing

Core Responsibilities:

Strategic Planning & Campaign Management

• • Develop and execute comprehensive digital marketing strategies aligned with company goals.
  • Plan and manage paid campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, and LinkedIn.
  • Monitor KPIs such as CTR, CPC, CPM, conversion rate, and ROI to ensure campaign efficiency.
  • Allocate and optimize marketing budgets to maximize ROI.

Social Media Management

• • Create monthly content calendars with engaging posts, visuals, and reels for brand awareness and lead generation.
  • Oversee page activities, community management, and response handling (messages, comments, inquiries).
  • Analyze social media performance through Meta Business Suite and other analytic tools.

SEO & Website Management

• • Manage on-page and off-page SEO to improve search rankings and website visibility.
  • Conduct keyword research, competitor analysis, and monitor website traffic via Google Analytics.
  • Coordinate with the web team for landing page optimization and UX improvement.

Content Creation & Branding

• • Develop creative copies, ad headlines, and promotional taglines for social and digital platforms.
  • Work closely with the design team to ensure visual alignment with brand identity.
  • Maintain consistency of tone, visuals, and messaging across all channels.

Email & SMS Marketing

• • Plan and execute automated email and SMS marketing campaigns using CRM tools.
  • Segment audiences for personalized campaigns and measure open & click-through rates.

Market Research & Trend Analysis

• • Track competitor activities, emerging trends, and platform algorithm updates.
  • Provide insights for product positioning, customer engagement, and audience targeting.

Team Coordination & Reporting

• • Supervise junior marketing staff or interns and provide task guidance.
  • Prepare weekly and monthly performance reports for management review.
  • Collaborate with sales, design, and operations teams for integrated campaigns.

Compliance & Innovation

• • Ensure campaigns comply with Meta & Google’s latest policies (e.g., Andromeda Update).
  • Experiment with new formats such as reels, stories, AI-g